$9bln Question–How High Will Cable’s Share of Political Ad Pot Go?
With the election just weeks away, political ad spending is going really well—but not $9bln well. That’s the upper range of estimates for political ad spending on TV this election cycle. “To put it in perspective, the budget for PA is I think about $21bln… $9bln is really high. I think we were just over $2bln in 2010,” said Tim Kay, cable ad firm NCC Media’s dir political strategy. He expects some $3bln spent for TV overall, with cable capturing about $600mln of that. Comcast Spotlight vp, political ad sales Dan Sinagoga also provides an estimate on political spending and discusses the influence of super PACs and association money.

More top stories in today’s CableFAX Daily:

Time Warner Cable opened its new Wilmington, NC, HQ Wed. Read on for details about the facility.
4K will now officially be known as Ultra HD, according to CEA. CEA’s Board of Industry Leaders unanimously voted Thurs to endorse the trade association’s 4K Working Group’s name recommendation and related performance attributes. More on the group’s Ultra HD definition here.
Joining iPad, Macs and PCs in the TVE arsenal, iPhone and iPod Touch are the latest devices activated by Pac-12 Digital, allowing access of Pac-12 Networks on these devices.

The Daily


Charter Wins New Broadband Subs With Help from EBB

Charter’s investments in its broadband network continue to pay dividends. The operator welcomed another 365,000 internet customers during 2Q21.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.