$9bln Question–How High Will Cable’s Share of Political Ad Pot Go?
With the election just weeks away, political ad spending is going really well—but not $9bln well. That’s the upper range of estimates for political ad spending on TV this election cycle. “To put it in perspective, the budget for PA is I think about $21bln… $9bln is really high. I think we were just over $2bln in 2010,” said Tim Kay, cable ad firm NCC Media’s dir political strategy. He expects some $3bln spent for TV overall, with cable capturing about $600mln of that. Comcast Spotlight vp, political ad sales Dan Sinagoga also provides an estimate on political spending and discusses the influence of super PACs and association money.

More top stories in today’s CableFAX Daily:

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The Daily


On the Hill

House Commerce will hold a committee organizational meeting on Tuesday at 1pm, where it will announce

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