$9bln Question–How High Will Cable’s Share of Political Ad Pot Go?
 
With the election just weeks away, political ad spending is going really well—but not $9bln well. That’s the upper range of estimates for political ad spending on TV this election cycle. “To put it in perspective, the budget for PA is I think about $21bln… $9bln is really high. I think we were just over $2bln in 2010,” said Tim Kay, cable ad firm NCC Media’s dir political strategy. He expects some $3bln spent for TV overall, with cable capturing about $600mln of that. Comcast Spotlight vp, political ad sales Dan Sinagoga also provides an estimate on political spending and discusses the influence of super PACs and association money.

More top stories in today’s CableFAX Daily:

 
Time Warner Cable opened its new Wilmington, NC, HQ Wed. Read on for details about the facility.
 
4K will now officially be known as Ultra HD, according to CEA. CEA’s Board of Industry Leaders unanimously voted Thurs to endorse the trade association’s 4K Working Group’s name recommendation and related performance attributes. More on the group’s Ultra HD definition here.
 
Joining iPad, Macs and PCs in the TVE arsenal, iPhone and iPod Touch are the latest devices activated by Pac-12 Digital, allowing access of Pac-12 Networks on these devices.
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