We asked executives in our industry about sports betting as it becomes legal and integrated into more programming. How can the industry help ensure responsible gambling and that wagering doesn’t impact the integrity of sports? Here’s what they had to say.
“As sports betting continues to expand and further integrate into programming, it’s critical for all parties to work collaboratively to promote a safe and responsible gaming environment, which leads to a better fan experience. At the operator level, we educate our users about the importance of responsible gaming and provide safety tools like self-exclusion and limits, while also training our staff to recognize gambling problems. In conjunction, steps must continue to be taken at the regulator and state levels to ensure a responsible gaming environment overall.”
VP, Strategic Communications & Responsibility
American Gaming Association
“The gaming industry has long been committed to responsible gaming—investing hundreds of millions of dollars annually in research, tools and employee training. This commitment extends to sports betting. And it’s critical that the broader sports betting industry—including broadcasters, teams, leagues, and media companies—ensures responsibility grows in tandem with legal sports betting. The American Gaming Association launched our ‘Have A Game Plan. Bet Responsibly.’ public service announcement campaign to do just that. Our partners from across the sports betting ecosystem are using their channels on broadcast, out of home, and digital to educate fans on responsible wagering and the legal market. Protections for the integrity of wagers and competitions only exist in the regulated market and it’s essential we continue to drive fans to legal options.”