Executive Round Up: Which PR Campaign Do FAXIES Finalists Wish They Thought Of?
We asked our FAXIES PR Exec of the Year honorees which PR campaign from the past year do they wish they had thought of and why? Here’s what they had to say.
EVP, Marketing & Publicity
National Geographic & Disney Branded Television
The campaign that has most impressed me is from my colleagues at Hulu, and what they have done for both Season 1 and Season 2 of ‘Only Murders in the Building.’ Every aspect of the campaign has been so fun and creative and really leaned into what makes the show special. And it’s such a great show, so that doesn’t hurt either!
EVP, Global Communications & Marketing
Universal Studio Group
As a longtime supporter of the Big Brother Big Sister program, I was truly impressed by the Old Spice/NFL collaboration with the organization. By highlighting the importance of mentorship through original content featuring top NFL draft prospects the program increased web traffic and sign-ups for Big Brother Big Sisters during the draft. With more than 30,000 youth waiting to be matched it’s initiatives like these that really make a difference.
SVP, Public Relations
A most impressive PR Campaign to me is the U.S. Ad Council’s ‘It’s Up to You’ campaign. It was one of several campaigns developed to encourage Americans to get vaccinated, when the country was so divided on the issue of vaccine requirements. What stood out most: they used the strategy of invoking nostalgia (vs. scare tactics) of us physically being back together/gathering, a concept with which almost all Americans could relate – regardless of where they landed on the debate.