Executive Round Up: What Industry Acronym Remains the Most Confusing to Customers?
We asked executives in our industry what industry term/acronym remains the most confusing to customers. Here’s what they had to say.
Chris Bastian
SVP/CTIO
SCTE
I think the most confusing industry term to our customers is 10G. (Is it speed, is it generation, does it include upstream?) We know that the deployment of 10G technologies will enable unprecedented innovation and advancement across industries, and these technologies will transform the Internet experience for years to come. It is our job to educate the industry on what that means. 10G is the future-ready broadband network that will power the data-driven Fourth Industrial Revolution, with the power and low latency to support whatever comes next, and ultimately delivering internet speeds of 10 gigabits per second. There has been significant effort to both teach and promote 10G from both CableLabs and NCTA. We must continue to grow the swell of understanding.
Vicki Lins
President/CEO
CTAM
“Consumers don’t know if they’re watching their content through AVOD, TVOD, SVOD, or a FAST service. They want something easy to access, want it to be cost-effective, and want a broad selection of content ready to consume. As the industry wrestles through the transition to streaming, developing and combining platforms and rethinking business strategies, consumers continue to value simplicity. At CTAM, we’re building positive momentum working with leading companies on collective marketing efforts focused on consumer value, experience, and product appeal, ultimately making it a win-win for the industry and the consumer.”
