Executive Round Up: How Will Industry Shows Change in the Future to Maintain Engagement?

On the heels of The Independent Show and ahead of Fiber Connect 2023, we asked executives in our industry how industry shows will change in the future to maintain engagement. Here’s what they had to say.

Maria Brennan
President/CEO
The WICT Network

To keep us connected and productive, the pandemic forced technology to evolve, and events followed suit. Audiences expect something special, and you’re well advised to offer it on varying platforms, backed by robust technology. We’ve embraced a tribrid approach for our Leadership Conference (in person, live streamed, on demand). A versatile mobile app means we rely less on printed materials while supporting enhanced interactivity. Most of all, you’ll find happy, connected people dedicated to lifelong learning and networking.

Chris Brown
EVP/Managing Director
NAB Global Connections and Events

Amidst changing topics and trends, people still crave interaction. Industry shows are shifting towards conversational and hands-on learning. NAB Show is leading the way with more engaged learning on the horizon. While star keynotes and panels remain, there are higher expectations for audience Q&A. Speakers like iHeartMedia’s CEO Bob Pittmann are getting creative, recording a live podcast at the 2023 NAB Show. Interactive presentations are here to stay and will only grow bigger.

Evann Freeman
Conference Committee Chair
Fiber Broadband Association

To maintain engagement, it’s critical that event organizers have a strong pulse on what attendees need most and can anticipate what inspires them to achieve progress after the event. For us, it is helping our members and state broadband offices navigate the fiber broadband industry’s largest investment cycle ever while showcasing what is possible when communities are connected to reliable, high-quality internet. Events should provide excellent networking opportunities and valuable content that equips attendees with the tools and vision to drive business innovation when they return home.