As Hispanic Heritage Month kicked off Thursday, we asked executives in our industry for their favorite media milestone moments in Hispanic history. Here’s what they had to say. 

Claudia Chagui
SVP of Marketing and Creative
NBCUniversal Telemundo Enterprises

The show-stopping performance by two iconic Latina stars, Jennifer Lopez & Shakira, for the Super Bowl’s 2020 halftime show. Seeing Latina powerhouses headline America’s biggest event for the first time and bring this Country to their feet was so powerful! These women reminded the millions watching that our Latino community is strong, diverse, and proud of their heritage. A true testament to our culture: when one Latino wins – we all win.

Boris Gartner
CEO
LaLiga North America

It’s been fascinating to live through the evolution of the Hispanic community in America for the last 15+ years. The growth of US Hispanics, as evidenced in the 2010 Census and then in the 2020 Census, has consolidated us as a group that media, brands, and politicians need to pay attention to. The new American reality is younger, more diverse, and multicultural, and acculturated Hispanics (2nd and 3rd generation) are a dominant influence. My favorite media milestone for Hispanics is the expanding interest in fútbol in America, supported by the exponential growth of audiences and media rights values in the past 3 years, and more importantly, what’s yet to come with the 2026 FIFA World Cup to be played across the US, Canada, and Mexico.

Miguel Roggero
Chairman/CEO
Fuse Media

In the last decade, we have seen U.S. Hispanic artists take- over the music industry. Spanish music has always existed, but newer genres like Reggaeton have topped the charts and broken new records. Diverse Hispanic artists from different Latin American countries have created a fusion of music that appeals to wide audiences. We have witnessed historic moments like the NFL half time with Jennifer Lopez and Shakira, the smash bilingual hit ‘Despacito’ by Justin Bieber with Luis Fonsi and Daddy Yankee, the phenomenon of Bad Bunny’s and Maluma’s global success, among others. Hispanic diversity continues to grow and shine bright in all areas.

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