Executive Round Up: Convergent TV World Countdown
Cablefax, Cynopsis, AdExchanger and AdMonsters are coming together—much like the media industry—to host Convergent TV World on March 5-6 in NYC. This two-day conference brings together the worlds of linear TV, streaming, CTV, gaming, retail media and digital out-of-home. We asked each brand leader which panel they’re most excited about.
Lynne d Johnson
Sr. Director, Event Programming and Community
AdExchanger, AdMonsters & Cynopsis
“What excites me about ‘How AI Is Reworking TV Creative,’ led by Albert Thompson of Walton Isaacson, is that we’re finally moving beyond AI as a back-end efficiency tool into what it means for the creative stack. It’s an opportunity to rethink how ideas come to life across screens, audiences, and moments. And we’re not talking about replacing human creativity. It’s about pairing instinct with data and intelligent systems so ideas can travel farther, adapt faster, and land with greater relevance.”
Lynn Leahey
Editorial Director
Cynopsis Media
“I’m really looking forward to ‘From Mentorship to Momen- tum: Building the Next Generation of Women in Media.’ This session is about more than advice—it’s about power, access, and impact. I’m excited to explore how we turn support into lasting opportunity for women shaping the future of media, and also to give our audience an opportunity to engage with leaders who know what it takes to advance a career in shifting landscape.”
Amy Maclean
Editorial Director
Cablefax
“I’m most excited for the panel I’m moderating ‘After the Rebundle.’ We’ll bring together DIRECTV Chief Content Of- ficer Rob Thun, Optimum President of News, Programming & Business Services Keith Bowen, and Sal Marchesano, Fubo’s VP of Content & Business Development, to dig into how carriage, plat- form strategy, and pricing are evolving in today’s video ecosystem. Between carriage spats and the rise of hybrid video packages, there’s a lot to unpack. I’m also psyched for ‘Reinventing Sports for the Streaming Era,’ moderated by my colleague Noah Ziegler.”
Sarah Sluis
Editorial Director, Adtech and Convergent Media
AdExchanger, AdMonsters, Cynopsis, and Cablefax
“Live sports rights and viewership is moving to streaming. An area that was once a holdout for linear is now going to open up new opportunities for streamers and advertisers. The panel moderated by Cablefax’s Noah Ziegler will be one to watch, and I expect sports to pop up throughout the conference.”