Executive Round-Up: Do NFTs Have a Future in the Media Landscape?

We asked executives across the industry if they see a future for NFTs in the media space. Here’s what they had to say. 

Melody Hildebrandt
President, Blockchain Creative Labs
Chief Information Security Officer, Fox Corporation

Absolutely. From “The Masked Singer’s” MaskVerse and the WWE to South by Southwest and Dan Harmon’s upcoming animated comedy “Krapopolis,” NFTs are opening up a whole new world of monetized content, distribution and fan experiences and engagement. The incredible Web3 technology we’re harnessing for these efforts places Blockchain Creative Labs at the forefront of what we’re sure will be an exciting frontier for the entire media industry and mainstream consumers.

Chelsey Rushworth
SVP, Sales
LiveLike

We see many opportunities for NFTs with media companies, who are uniquely positioned to take advantage of this technology because of their content and mass audience reach. With NFTs, it’s not only expanding their ability to reach and connect with their users, but it’s also moving them to the new frontier of engagement touchpoints such as the metaverse. In fact, we have been rolling out new tokenization capabilities that—as an extension of the interactivity, community, rewards, and loyalty relationships that our platform helps content creators and marketers create—are opening new doors for us that weren’t possible just a couple of years ago. Beyond new revenue streams, NFTs, if embraced in the right way, can help media companies build brand loyalty, awareness as innovators, and expanded audiences.