The FAXIES Awards

Join Cablefax for this exciting awards breakfast June 10 from 8:30 – 11 a.m. at the Grand Hyatt in NYC, where we will salute the winners and honorable mentions of our annual FAXIES Awards.

The FAXIES Awards finalists, represent the PR and marketing gurus whose creativity in devising smart campaigns, mixed with overall promotional prowess, makes them the best of the best.  We salute these executives and the innovation that makes this industry so great!

Join Cablefax on June 10 to honor the FAXIES Awards finalists as well as the Sales Executive of the Year Awards finalists. This is the one event that brings the best marketing, sales, PR and advertising talent in cable together.

Location:
Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal,
New York, New York, USA 10017
Awards Ceremony – Breakfast

Questions: Contact Saun Sayamongkhun at [email protected]; 301-354-1694.

The FAXIES Finalists

Acquisition and Upgrade Marketing

• DigitasLBi – Comcast X1 Direct Mail Acquisition Launch
• Mediacom – Mediacom Business – How Can We Help You
• Time Warner Cable – “The Coach” TV Campaign with Bill Cowher

Advertising Campaign for a Network

• D4 – Random Acts of Wellness
• HBO – Might Be A Good Time for HBO Go
• HGTV’s #lovehome Brand Campaign
• TLC Brand Spot

Advertising Campaign for a Single Program

• A&E Television Networks – Bates Motel Season 1
• Big Ten Network – TIEBREAKER: Cast Your Vote
• Discovery Channel – North America
• Discovery Channel – Shark Week 2013
• Golf Channel – Big Breakf NFL Puerto Rico
• HBO – Boardwalk Empire
• HBO – Game of Thrones Integrated Campaign
• History – Vikings Integrated Campaign

Affiliate and Partnership Marketing

• Cartoon Network – The Move It Movement Tour
• Time Warner Cable Studios
• Viamedia – Your Partner for Ad Sales

Brand Image and Positioning Campaign

• AT&T U-verse Country Deep
• BET Brand Pavilion BET Experience
• Discovery Rebrand 2013
• Suddenlink Communications – Houseful of Suddenlink
• Viamedia – Your partner for ad sales

Community Relations

• Cablevision and The Lustgarten Foundation’s curePC Pancreatic Cancer Public Awareness Campaign
• Destination America – Red, White and You Contest 2013
• Up TV – Top Secret Santa

Corporate Social Responsibility/Green Campaign

• ESPN  – Global Presenting Sponsor of Special Olympics Unified Sports
• ION Television & Coalition for the Homeless  – Blanket NYC
• Up TV – Top Secret Santa

Direct Response Marketing

• A&E Television Networks – Rebrand Candy Mailers
• Comcast – Xfinity – Grupo Gallegos
• Cox Communications  – Q3 SMB Testimonial Campaign
• Cox Communications  – Q4 SMB “Money Back” Campaign
• Time Warner Cable Testimonial Winback Campaign – La Comunidad

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Integrated Marketing Campaign – Individual Program

• A&E Television Networks – Bates Motel Season 1
• Discovery Channel – Skywire LIVE
• HBO – Game of Thrones Integrated Campaign
• History – Vikings
• Investigation Discovery – Dates from Hell S2
• Lifetime – Witches of East End Campaign
• Sportsman Channel – The Outfitters Built by Ford F-Series
• TBS – CONAN Coke Zero Music Madness

Integrated Marketing Campaign – Network

• Big Ten Network  – BTN2Go Mini Mascot Campaign
• Discovery Communications  – Discovery Shark Week 2013 Affiliate Promotions
• NBC Sports Network – Barclays Premier League

Integrated Marketing Campaign – Operator

• XFINITY – 2013 NFL Honors Awards Show Partnership
• Grupo Gallegos – Comcast – Dish Head
• Grupo Gallegos – Comcast – Los Gutierrez
• Time Warner Cable – Time Warner Cable Studios

Marketer of the Year

• Brucetta Williams, BET Networks
• Lara Richardson, Discovery Channel
• Becky Jones, Viamedia

Marketing Campaign – Operator

• Burrell Communications – Comcast XFINITY Celebrate Black TV
• Cable Bahamas Ltd – Keen i Media Ltd – Mega Massive Oh My Goodness Merry Mortgage Giveaway
• Ogilvy & Mather – Time Warner Cable – Enjoy Better
• Suddenlink Communications – Phone Transcript

Marketing Campaign – Programmer

• A&E Television Networks  – Bates Motel Season 1
• CENTRIC & BET  – Centric Soul Train Effect Tour
• Crown Media Family Networks  – Cedar Cove 2013 Marketing Campaign
• DIY Network – Vanilla Ice Goes Amish
• ION Television  – IONTHUSIASTS Campaign

Marketing of a Continuing Series

• Discovery Channel – Shark Week 2013
• DIY Network – Rehab Addict
• HBO – Game of Thrones Integrated Campaign
• HBO – Boardwalk Empire Integrated Campaign
• Investigation Discovery – Dates from Hell S2 Marketing Campaign
• Sony Pictures Television – “Breaking Bad: Alchemy” Interactive Book
• TLC – Honey Boo Boo Watch ‘n Sniff
• USA Network – Modern Family Pop-Up Photo Studio
• WWE – WWE Raw

Marketing of a New Series or Show

• A&E Television Networks – Bates Motel Season 1
• Discovery Channel – Klondike
• History – The Bible Integrated Campaign
• History – Vikings Integrated Campaign
• Lifetime – Devious Maids Campaign
• Ovation – The Fashion Fund VIP Mailer
• Pivot – Hitrecord on TV Premiere
• TV One – R&B Divas LA
• WE tv – Marriage Boot Camp: Bridezillas

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Marketing of a Special or Documentary/Documentary Series

• BET Networks  – Being Mary Jane – The Movie
• Big Ten Network  – TIEBREAKER: Cast Your Vote
• Discovery Channel  – North America
• EPIX  – MADONNA: MDNA PROMOTION
• ESPN  – ESPN “Nine for IX” series
• HGTV – Rose Parade 2014
• Lifetime  – Flowers in the Attic Campaign

Marketing Team of the Year

• A&E Television Networks – A&E Marketing Team
• Discovery Channel – Discovery Marketing Team
• International Media Distribution
• Sportsman Channel Marketing Team

Media Event

• A&E Television Networks  – Bates Motel Comic Con
• ESPN – Upfront 2013
• mun2  – Combate Americas Press Luncheon
• National Geographic Channel – Killing Kennedy Press Trip

Media Relations Campaign

• E! – #RichKids of Beverly Hills Public Relations Launch Campaign
• ESPN – Media Relations Campaign – X Games Global Expansion
• History – Vikings – Season 1 and Season 2
• National Geographic Channel – Killing Kennedy
• Oxygen Media – Preachers of L.A. Media Relations Campaign

Multicultural Marketing

• Discovery Communications – Discovery Familia, 2013 Es Para Ti Tour
• ESPN – The Bicultural Hispanic Male
• HBO – Boardwalk Empire
• La Comunidad – Time Warner Cable – Cada Fan Cuenta/Every Fan Counts
• LeadDog Marketing Group – FX, The Bridge
• mun2 – I Love Jenni Season 3
• Oxygen Media – Preachers of L.A.

Multicultural Marketing – Operator

• Burrell Communications – Comcast XFINITY Celebrate Black TV
• Grupo Gallegos – Comcast XFINITY – Los Gutierrez
• H+M Communications – Comcast XFINITY Freeview Latino: The Biggest Hispanic On Demand Event Ever
• Time Warner Cable & Eclipse Marketing – Nexos Lafinos Magazine Fall 2013

PR Executive of the Year

• Sarah Chaikin, Cablevision
• Debbie Frey, Comcast
• Lynn Gardner, History
• Chris Albert, National Geographic Channel

PR Stunt

• FUSE TV – Big Fredia: Queen of Bounce Guiness World Record – Most People Twerking Simultaneously
• HBO – Game of Thrones Theme Song Takeover
• History – Vikings at Comic-Con
• International Media Distribution – Comcast & The Filipino Channel Typhoon Relief Campaign
• LeadDog Marketing Group – FX, The Americans
• National Geographic Channel – Killing Kennedy News Stand
• TiVo TV Binge-Viewing World Record at CES 2014

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PR Team of the Year

• Comcast PR Team
• FX PR Team
• HISTORY PR Team
• OWN & Harpo Studios Communications Team
• Sundance TV PR Team

Press Kit

• A&E Television Networks – Modern Dads
• A&E Television Networks – Bonnie & Clyde
• A&E Television Networks  – Wahlburgers
• History – Vikings Shield
• Lifetime  – Devious Maids
• Lifetime  – Witches of East End

Programming Stunt

• Big Ten Network – BTN Big 10K
• H+M Communications – Comcast Xfinity Freeview Latino: The Biggest Hispanic On Demand Event Ever
• HGTV – All Premiere New Year
• TBS – CONAN Coke Zero Music Madness

Public Affairs Campaign

• Big Ten Network  – BTN LiveBIG
• The Weather Channel and Discovery Education  – The Weather Channel: Connect with Weather Virtual Field Trip
• USA Network – #UniteLIVE: The Concert to Rock Out Bullying

Shoestring Marketing

• HGTV Pinterest Parties
• International Media Distribution  – Comcast & TFC Typhoon Relief Campaign
• OWN and Harpo Studios  – Oprah’s Lifeclass – Brené Brown eCourse

Social Media During a Program

• ESPN Deportes  – Nacion ESPN
• HGTV New Year’s Day Twitter Party
• TLC  – Cake Boss Kickoff Live
• TLC  – Long Island Medium Tweet to Win Live

Social Media Marketing

• Burrell – XFINITY Celebrate Black TV
• Cartoon Network – Cheer Up Mordecai
• EPIX Gets Dirty Sexy Funny
• Oxygen Media – Preachers of L.A.
• QVC – Red Carpet STYLE
• Syfy – Syfy’s Defiance
• WWE WrestleMania 29

Sweepstakes and Games Marketing

• BET Networks – Real Husbands of Hollywood Mitch Poker
• Crown Media Family Networks – Snow Much Fun Sweepstakes & Digital Game
• Golf Channel 2013 Fantasy Challenge

Tchotchke

• Big Ten Network  – BTN2GO Mini Mascot T-Shirts
• Destination America – King of Thrones Toilet Mugs
• International Media Distribution  – IMD 2014 Calendar “Culture In Motion”
• International Media Distribution  – TV JAPAN Custom Origami Paper and Microsite

Trade Show Marketing/PR

• Cartoon Network  – San Diego Comic-Con 2013
• HBO – Game of Thrones at Comic-Con
• History – Vikings at Comic-Con

Held in conjunction with the Sales Executive of the Year Awards.

Sponsorship Opportunities Available:
Contact Amy Abbey at [email protected] or 301-354-1629; or
Scott Gentry at [email protected] or 210-773-9699.

Questions?
Contact Saun Sayamongkhun at [email protected]; 301-354-1694.