Selling TV Everywhere: How to Market TVE Initiatives and Campaigns

Peter specializes in research for media and entertainment companies, with a special emphasis on helping media companies transition most effectively to the new digital environment. He served as Executive Vice President for the Taylor Research and Consulting Group for 23 years, then co-founded Hub Entertainment research in 2012.

Peter works closely with such clients as CTAM, NBC, A&E Networks, Time Warner, FOX, Disney, and EPIX. He recently headed up a study of the media habits of Millennials for Verizon Digital Media Services.

John F. Lansing is president and CEO of the Cable & Telecommunications Association for Marketing (CTAM) and president of the CTAM MSO Marketing Co-op. Lansing also serves on the board of the CTAM Educational Foundation. CTAM is a business marketing association that provides 90 member companies with opportunities for growth through strategic collaboration, national cooperative marketing, and executive education.

Lansing oversees the successful Cable Mover program, through which the nation’s cable companies acquire and retain households when making a move. In addition, he leads the collaboration between content providers and distributors to educate consumers about the benefits of online TV viewing and to increase viewer engagement. Other initiatives under Lansing’s direction include building success in the cable business services sector; Movies On Demand consumer promotions; CTAM Unplugged, Wired and Think learning events; and the CTAM’s hallmark Cable Executive Management at Harvard Business School program.

Prior to joining CTAM in 2013, Lansing served as president of Scripps Networks, responsible for its cable network portfolio — HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel, and Great American Country (GAC). From 2000 to 2004, Lansing was executive vice president at E.W. the Scripps Company in Cincinnati, where he had been senior vice president for television in charge of the broadcasting division. Previously, he served as vice president and general manager, and station manager at two Scripps-owned affiliates, respectively.

Lansing began his career at age 17 as a news photographer in Paducah, KY. He worked his way up to managing editor at WAVE-TV in Louisville, then assistant news director at KARE-TV in his hometown of Minneapolis, and, ultimately, news director at WBBM-TV in Chicago.

In 2006, The Delaney Report named Lansing the Cable Broadcasting Executive of the Year for his part in keeping Scripps’ lifestyle networks “fresh, informative and lively.” In 1994, Lansing led the WCCO Minneapolis news team in achieving the Alfred I. Dupont-Columbia University Award, and received an AWRT National Commendation for editorial writing in 1993. In 1990, Lansing led the KARE-TV Special Projects team to a National Headliner Award for community service and, in 1989, was named Gannett Television News Executive of the Year.

Lansing currently serves on the Bellarmine University Board of Trustees, and was named to the Bellarmine Gallery of Distinguished Graduates in 2010. He remains a visiting faculty member at the Poynter Institute for Media Studies in St. Petersburg, one of the nation’s top journalism schools. He is a frequent speaker on topics relating to leadership and high-performance organizations.

Lansing and his wife, Jean, have four children: twins Alex and Jackson, Nicholas, and Jennifer.

Bonnie O’Donnell serves as Vice President, Distribution Marketing, Fox Networks.  In this role she creates and manages distribution marketing strategies for the division’s sports and global networks and their non-linear extensions which include FOX Sports, FOX Sports Go, FOX Sports 1, FOX Sports 2, FOX College Sports, FOX Soccer Plus, Fox’s 22 owned-and-operated regional sports networks, BTN, BTN2Go, FOX Deportes, Fox Life, Nat Geo Mundo, BabyTV, and SPEED (Canada and the Caribbean).  Ms. O’Donnell is also responsible for the Fox Networks portfolio brand.

Ms. O’Donnell’s most recent stint at Fox began in 2007, as Director, Affiliate Marketing, Fox Networks, where she served as the primary Distribution Marketing point for networks like FX, Fox Movie Channel (now FXM), and SPEED.  In this role, Ms. O’Donnell was instrumental in the partnership and event marketing between distributors and the networks she represented. Her efforts in creating marketing strategies and media plans supported FX and SPEED renewals. She also developed successful promotions for the launches of FX’s Justified and Sons of Anarchy and local partnerships with distributors featuring SPEED’s NASCAR programming.  In 2009, Ms. O’Donnell took responsibility for FOX, which included the launch of FOX VOD and Authentication.

From 2005-06, Ms. O’Donnell was Director, Affiliate Marketing for GSN where she created and implemented public affairs initiatives that involved educational outreach, local distributor events, and local video on demand.

Ms. O’Donnell originally joined Fox in July, 2000 as Manager, Affiliate Marketing for Fox Family Worldwide, Inc. In that role, she managed relationships with outside marketing agencies to execute national distributor promotions and communication tools. Fox Family was acquired by ABC/Disney in 2002, and Ms. O’Donnell continued as Manager, Affiliate Marketing for Disney and ESPN Media Networks until 2004 when she was elevated to Senior Manager, Affiliate Marketing.

Ms. O’Donnell graduated with a bachelor’s degree from Syracuse University in 1995. She has been a member of Women in Cable Television (WICT) since 2000 and served as a board member of the organization’s Southern California chapter from 2005-08. In 2013, SoCal WICT selected Ms. O’Donnell as its “Woman of the Year”, an honor recognizing achievements in the areas of Leadership, Education, and Advocacy (LEA).  She also is a member of Cable & Television Association for Marketing’s (CTAM), and serves as a member of the CTAM Residential Products council, which works to drive awareness for TV Everywhere (TVE) initiatives across the industry.

Michael edits and manages Cablefax Daily and coordinates several Cablefax-branded magazines. He has nearly 20 years of experience reporting on the business of TV, broadband, telecom and the Internet, as well as related financial, regulatory and legislative topics for publications including Business 2.0, Billboard, Variety, Wired and many others. He participates often in panels at conferences and other related functions. Also a musician and songwriter, Mike’s first solo record, Resolution, was released in February 2005.