|Final Deadline: April 2|
June 2015 in NYC
|Enter Online Today!
Download Entry Form
The FAXIES Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic cable arena. The coveted awards set the industry benchmark for excellence across all areas of Marketing and PR.
Your hard work is done — now it’s time for you and your team to get recognized for it! Cablefax will salute the winners of The FAXIES Awards in June 2015 in New York City.
Questions: Please contact Mary-Lou French at [email protected]
We look forward to seeing your entry and saluting cable’s best marketing & PR efforts of the year.
The FAXIES Awards are open to all individuals and teams worldwide including: cable operators and programmers, PR firms, public affairs and IR agencies, publicity firms, cable associations, vendors, non-profits, government agencies, NGO teams and sole practitioners. Vendors are also eligible to compete on behalf of a client.
To be eligible, the entry/campaign initiative must have taken place (either in part or in full) between March 2014 – March 2015. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.
Questions: Please contact Mary-Lou french at [email protected] or 301-354-1851.
Where applicable, separate awards are given for National and Regional programs and for Programmer, Operator and Vendor
- Acquisition and Upgrade Marketing – Recognizing multimedia/digital campaigns, direct mail or TV promos designed to acquire new customers or upsell existing customers to better packages.
- Advertising Campaign for a Single Program – Recognizing the most effective creative in getting out the word for a single show or television series.
- Advertising Campaign for a Network – Recognizing the most effective creative for publicizing a network brand.
- Affiliate and Partnership Marketing – Recognizing innovative partnerships in which distributors, programmers or vendors work together to increase sales or strengthen customer relationships through digital or multimedia marketing, use of premiums, video or experiential marketing and events.
- Brand Image and Positioning Campaign – Recognizing campaigns designed specifically to extend a company’s brand and position in the marketplace, whether digital and multimedia marketing, experiential campaigns, events, TV promos or other branding efforts.
- Corporate Social Responsibility / Green Campaign – A broad range of campaigns fit into this category: anything from persuading a community to accept a new recycling system to promoting a holiday drive that benefits those members of the community who are in need.
- Community Relations – Honoring the most effective community relations campaign; a campaign that uses creativity, multimedia, stunts, and other methods to illustrate how your company is a concerned corporate citizen.
- Direct Response Marketing – We’ll highlight campaigns that garnered impressive results through creative tactics. Eligible platforms include telemarketing, print, radio, television and broadband.
- Integrated Marketing Campaign – How effectively the entrant has leveraged the power and reach of its media holdings, including print, television, broadband and mobile platforms. We’ll consider the customization and depth of an effort and ROI.
- Marketing Campaign – Campaigns in this category combine public relations and communications with traditional marketing tactics to create a successful marketing campaign.
- Marketing of a New Series or Show – We’ll honor the most creative efforts to make the public and industry aware of a new cable series.
- Marketing of a Continuing Series – Successful marketers know that continuing cable series need fresh creative to continue to keep the public’s appetite whetted for your network’s series. We’ll salute the most creative efforts with this award.
- Marketing of a Special or Documentary/Documentary Series – A special, documentary and documentary series bring a special pressure to marketers, who generally won’t have a second chance to market a short-running series or single special or documentary.
- Media Event – Media events are those, from press conferences to press tours, which are built around in-person interaction between your company and journalists. Entries should exhibit creativity in planning and implementing the event, drawing the media to it and engaging press during the event.
- Media Relations Campaign – We will recognize a campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are representative of a complete campaign using a variety of tactics to reach the press.
- Multicultural Marketing – This category is wide open. We’ll honor the best multicultural marketing of an event, cable series, special or documentary, network brand, operator offering, technology vendor product or community relations campaign.
- Non-Profit Partnerships – Recognizing campaigns centered on non-profit partnerships and causes, including efforts across digital media, TV promo, experiential market or events.
- Press Kit – We’re looking for the most creative mailed or shipped press kits.
- Programming Stunt – Nearly every programmer produces several stunts yearly, marathons, special programming blocks, etc. We’ll honor those whose marketing is as creative as the programming stunt itself.
- PR Stunt – Brides running down a city street in their bridal gowns, thousands of pizzas being sent to the press, fashion policewomen on a city street writing “tickets” for wardrobe offenses, fountains in major cities spouting blood instead of water. These are just a few of the PR stunts mounted to spread the word about cable programs or PPV events.
- Public Affairs Campaign – This category encompasses a wide range of campaigns influencing or educating the public about social, economic, governmental and other issues.
- Shoestring Marketing – Recognizing marketing campaigns, events and initiatives that get big results despite operating on a shoestring budget.
- Social Media During a Program – Recognizing efforts to integrate social media into TV shows in real-time, allowing viewers to interact with each other and/or talent during the airing of a program.
- Social Media Marketing – Recognizing marketing efforts that hinge on a comprehensive social media strategy that drives engagement and yields measurable results.
- Sweepstakes and Games Marketing – Recognizing innovative use of games, contests, sweepstakes and related tactics to market cable shows, services and products to audiences.
- Technology Vendor Marketing – Recognizing marketing tactics that promote a technology product or service to consumers or to a specific business sector.
- Trade Show Marketing/PR – Entries can be part of submissions in other categories, including Media Event.
- Tchotchke – It’s an inexpensive giveaway, true, but everyone wants it, and it can create buzz. Pound for pound, tchotchkes might be your most effective marketing. We’ll salute the most creative, fun and outrageous.
- Marketer of the Year, VP Level and Above – Recognizes an executive’s marketing-related achievements in 2013, including campaigns spearheaded by this person, leadership qualities, innovative thinking, sound judgment, flexibility, creativity and financial management (where applicable).
- Marketing Team of the Year
- PR Executive of the Year, VP Level and Above – Recognizes an executive’s PR-related achievements in 2013, including campaigns spearheaded by this person, leadership qualities, innovative thinking, sound judgment, flexibility, creativity and financial management (where applicable).
- PR Team of the Year
How to Enter
How To Enter Campaign Categories:
(Please enter online or mail your entry form and supporting material)
When mailing your entry, please provide to following information at the beginning of your two-page synopsis:
- Category entered
- Title of entry (as it would appear on your award)
- Team members (on campaign) or Person who is entering
- Key contact for entry
- Organization submitting entry
There are no binder specifications when compiling your entry.
For Campaign Categories: Please include a 1- to 2-page synopsis describing your campaign or PR initiative using the following sub headings:
- Evaluation of Success/Results/ ROI
For People Categories: Please include a 1-to 2-page synopsis with the following information: In 500 words or fewer, why you or the person you’re nominating should win this award. Please cover the following:
a) Professional PR-related achievements in the past year
b) Specific campaigns or efforts spearheaded by this person and related outcomes
c) Leadership qualities (ability to manage internally, interdepartmental and externally)
d) Innovative thinking
e) Sound judgment
h) Financial management (where applicable)
Supporting materials for all categories should show evidence of the success of your work. It can be any of the following:Sales Figures, Brand Media Coverage, Clippings, Photos, CDs, Research Documents and Testimonials.
What to Send? Send three (3) copies of your entry form, three (3) copies of your synopsis, three (3) sets of supporting materials and the entry fee.
Where to Send Entry:
The FAXIES Awards
Access Intelligence, LLC
c/o Cablefax, 4 Choke Cherry Road, 2nd Floor
Rockville, MD, 20850
Cablefax will not return any entries or supporting materials.
Final Entry Deadline: April 2, 2015 (postmarked)
Entries postmarked between March 21 and April 2, 2015, please add a $230 late fee per entry. Finalists will be honored in spring 2015 in New York City.
The price of each primary entry is $350. If you submit the same entry into multiple categories, the additional fee is $230 per category. Late entry surcharge of $230 per entry. Payment in full must accompany the entry. Entry fees are not refundable. Multiple Entries are accepted and encouraged. A single entry can be entered into one or more categories. Please follow the “How to Enter” instructions above for each additional category you will be entering.
Frequently Asked Questions
- How are the entries judged?
Entries are judged by the staff of Cablefax Daily and Cablefax: The Magazine. We evaluate your entry based on creativity, innovation, sound planning implementation and results. Our most important criterion is proven success in aligning your strategic objectives with your end goals..
- Who is eligible to win an award?
Any communications team or individual — corporate, agency, association, governmental agency or nonprofit — of any size is eligible to enter The FAXIES Awards program.
- How do I increase my chances of winning an award?
Emphasize the goals of your campaign, as well as your campaign’s achievements in your introduction. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.
- When will I be notified about the status of my entry?
You will be contacted by the Cablefax staff regarding the status of your entry only if you are named a finalist in the awards program. Finalists are notified 30-60 days in advance of The FAXIES Awards Breakfast.
- Is this awards program affiliated with any industry organizations?
The FAXIES Awards is an independent competition unaffiliated with any other cable organization. Your entries are held in strict confidence by the judges and Cablefax.
To sponsor The FAXIES Awards Breakfast, please contact Director of Business Development Rich Hauptner at [email protected].
Please contact Mary-Lou french at [email protected].