Leading cable ladies continued to shine brightly as summer neared its close, with Angie Harmon, Piper Perabo and Kyra Sedgwick respectively helping TNT’s “Rizzoli & Isles” (2.75mln), USA’s “Covert Affairs” (2.68mln) and TNT’s “The Closer” (2.49mln) pace cable in time-shifted viewership (live+7) differential during the week of Aug 30-Sept 5. MTV’s “Jersey Shore” (2.25mln) notched 4th, Disney Channel’s “Camp Rock 2-Final Jam” (2.21mln) 5th and Lifetime’s “Project Runway” (2.17mln) 6th. 3 male-led series followed, USA’s “White Collar” (2.10mln), TNT’s “Leverage” (2.09mln) and USA’s “Psych” (1.90mln), while E!’s “Keeping Up with the Kardashians” (1.78mln) completed the top 10. (Data provided by Nielsen)      

08/30/2010-09/05/2010
TOTAL-08/30/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 RIZZOLI & ISLES-08/30/2010 107 IM YOUR BOOGIE MAN TNT M…… 10:00 PM 60 1.9 2.9 5671 8424 2753
2 COVERT AFFAIRS-08/31/2010 108 WHAT IS AND WHAT SHOULD NEVER BE USA .T….. 10:00 PM 60 1.5 2.4 4495 7176 2681
3 CLOSER, THE-08/30/2010 608 WAR ZONE TNT M…… 9:00 PM 60 2.2 3.1 6499 8992 2493
4 JERSEY SHORE 2-09/02/2010 206 MTV …T… 10:00 PM 60 1.8 2.6 5398 7643 2245
5 CAMP ROCK 2 – FINAL JAM-09/03/2010 CAMP ROCK 2 – FINAL JAM DSNY ….F.. 8:00 PM 120 2.3 3.1 6854 9063 2209
6 PROJECT RUNWAY-09/02/2010 0306 LIF …T… 9:00 PM 90 1.1 1.8 3175 5347 2172
7 WHITE COLLAR-08/31/2010 2007 COMPANY MAN USA .T….. 9:00 PM 60 1.2 1.9 3583 5682 2099
8 LEVERAGE-09/05/2010 311 MORNING AFTER JOB, THE TNT ……S 9:00 PM 60 1 1.7 3035 5128 2093
9 PSYCH-09/01/2010 5007 SHAWN 2.0 USA ..W…. 10:00 PM 60 1.1 1.7 3141 5044 1903
10 KEEPING UP KARDASHIANS-09/05/2010 503 ENT ……S 10:00 PM 30 0.8 1.4 2362 4145 1783

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Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday. It shows how audiences in the US use streaming services on their TVs and how the streaming usage compares to traditional

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