USA’s sizzling summer trio of originals led cable in time-shifted viewership (live+7) differential during the week of Aug 23-29, led by “Covert Affairs” (2.93mln) and including “Royal Pains” (2.91mln) and “Burn Notice” (2.79mln). Next was TNT’s “Rizzoli & Isles” (2.76mln), which barely nipped HBO’s “True Blood” (2.76mln) in the metric. TNT’s “The Closer” (2.42mln) kicked off spots 6-10, ahead of USA’s “White Collar” (2.31mln) and Lifetime’s “Project Runway” (2.22mln), while HBO’s “Break” (2.16mln) and TNT’s “Leverage” (2.03mln) completed the top 10. (Data provided by Nielsen)      

08/23/2010-08/29/2010
TOTAL-08/23/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 COVERT AFFAIRS-08/24/2010 107 COMMUNICATION BREAKDOWN USA .T….. 10:00 PM 60 1.7 2.7 4984 7909 2925
2 ROYAL PAINS-08/26/2010 212 OPEN UP YOUR YENTA MOUTH AND SAY AH USA …T… 10:00 PM 60 1.8 2.8 5231 8139 2908
3 BURN NOTICE-08/26/2010 412 GUILTY AS CHARGED USA …T… 9:00 PM 60 1.8 2.8 5307 8092 2785
4 RIZZOLI & ISLES-08/23/2010 104 BORN TO RUN TNT M…… 10:00 PM 60 2.1 3 5996 8759 2763
5 TRUE BLOOD-08/29/2010 35:FRESH BLOOD HBOM ……S 9:04 PM 49 1.2 2.2 3626 6382 2756
6 CLOSER, THE-08/23/2010 607 JUMP THE GUN TNT M…… 9:00 PM 60 2.1 2.9 6026 8450 2424
7 WHITE COLLAR-08/24/2010 2008 PRISONERS DILEMMA USA .T….. 9:00 PM 60 1.3 2.1 3741 6047 2306
8 PROJECT RUNWAY-08/26/2010 0305 LIF …T… 9:00 PM 90 0.8 1.6 2432 4648 2216
9 BREAK-08/29/2010 HBOM ……S 9:53 PM 8 1.1 1.8 3195 5357 2162
10 LEVERAGE-08/29/2010 312 KING GEORGE JOB, THE TNT ……S 9:00 PM 60 0.8 1.5 2218 4250 2032

The Daily

Subscribe
Monday–July 7

FCC Roundtable Urges Cross-Sector Collaboration in Weather Disasters

The FCC ’s roundtable Monday on the telecom response during natural disasters was especially timely considering the catastrophic flooding that took place in central Texas over the July Fourth weekend.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.