USA’s sizzling summer trio of originals led cable in time-shifted viewership (live+7) differential during the week of Aug 23-29, led by “Covert Affairs” (2.93mln) and including “Royal Pains” (2.91mln) and “Burn Notice” (2.79mln). Next was TNT’s “Rizzoli & Isles” (2.76mln), which barely nipped HBO’s “True Blood” (2.76mln) in the metric. TNT’s “The Closer” (2.42mln) kicked off spots 6-10, ahead of USA’s “White Collar” (2.31mln) and Lifetime’s “Project Runway” (2.22mln), while HBO’s “Break” (2.16mln) and TNT’s “Leverage” (2.03mln) completed the top 10. (Data provided by Nielsen)      

08/23/2010-08/29/2010
TOTAL-08/23/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 COVERT AFFAIRS-08/24/2010 107 COMMUNICATION BREAKDOWN USA .T….. 10:00 PM 60 1.7 2.7 4984 7909 2925
2 ROYAL PAINS-08/26/2010 212 OPEN UP YOUR YENTA MOUTH AND SAY AH USA …T… 10:00 PM 60 1.8 2.8 5231 8139 2908
3 BURN NOTICE-08/26/2010 412 GUILTY AS CHARGED USA …T… 9:00 PM 60 1.8 2.8 5307 8092 2785
4 RIZZOLI & ISLES-08/23/2010 104 BORN TO RUN TNT M…… 10:00 PM 60 2.1 3 5996 8759 2763
5 TRUE BLOOD-08/29/2010 35:FRESH BLOOD HBOM ……S 9:04 PM 49 1.2 2.2 3626 6382 2756
6 CLOSER, THE-08/23/2010 607 JUMP THE GUN TNT M…… 9:00 PM 60 2.1 2.9 6026 8450 2424
7 WHITE COLLAR-08/24/2010 2008 PRISONERS DILEMMA USA .T….. 9:00 PM 60 1.3 2.1 3741 6047 2306
8 PROJECT RUNWAY-08/26/2010 0305 LIF …T… 9:00 PM 90 0.8 1.6 2432 4648 2216
9 BREAK-08/29/2010 HBOM ……S 9:53 PM 8 1.1 1.8 3195 5357 2162
10 LEVERAGE-08/29/2010 312 KING GEORGE JOB, THE TNT ……S 9:00 PM 60 0.8 1.5 2218 4250 2032

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