HBO’s “True Blood” again sat atop cable spot in time-shifted viewership (live+7) differential during the week of Aug 16-22, delivering a 2.96mln differential. Ensuing were TNT’s “Rizzoli & Isles” (2.75mln) and USA’s triumvirate “Covert Affairs” (2.75mln), “Royal Pains” (2.73mln) and “Burn Notice” (2.62mln). TNT’s “The Closer” (2.55mln) notched 6th while Lifetime’s “Project Runway” (2.32mln) took 7th. Completing the top 10 were HBO’s “Break” (2.32mln), USA’s “White Collar” (2.09mln) and TNT’s “Leverage” (2.03mln). (Data provided by Nielsen)      

08/16/2010-08/22/2010
TOTAL-08/16/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 TRUE BLOOD-08/22/2010 34:I SMELL A RAT HBOM ……S 9:02 PM 54 1.2 2.2 3495 6455 2960
2 RIZZOLI & ISLES-08/16/2010 105 I KISSED A GIRL TNT M…… 10:00 PM 60 1.9 2.9 5646 8396 2750
3 COVERT AFFAIRS-08/17/2010 106 HOUSES OF THE HOLY USA .T….. 10:00 PM 60 1.6 2.5 4542 7288 2746
4 ROYAL PAINS-08/19/2010 211 BIG WHOOP USA …T… 10:00 PM 61 1.6 2.5 4560 7294 2734
5 BURN NOTICE-08/19/2010 411 BLIND SPOT USA …T… 9:00 PM 60 1.6 2.5 4629 7250 2621
6 CLOSER, THE-08/16/2010 606 OFF THE HOOK TNT M…… 9:00 PM 60 2 2.8 5695 8242 2547
7 PROJECT RUNWAY-08/19/2010 0304 LIF …T… 9:00 PM 90 0.9 1.7 2631 4952 2321
8 BREAK-08/22/2010 HBOM ……S 9:56 PM 5 1.1 1.9 3222 5538 2316
9 WHITE COLLAR-08/17/2010 2006 IN THE RED USA .T….. 9:00 PM 60 1.3 2 3669 5762 2093
10 LEVERAGE-08/22/2010 314 RASHOMON JOB, THE TNT ……S 9:00 PM 60 0.9 1.6 2717 4750 2033

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