HBO’s “True Blood” again sat atop cable in time-shifted viewership (live+7) differential during the week of Aug 2-8, delivering a 2.99mln differential to vanquish the USA triumvirate of “Royal Pains” (2.70mln), “Covert Affairs” (2.60mln) and “Burn Notice” (2.52mln). The TNT pair of “Rizzoli & Isles” (2.51mln) and “The Closer” (2.25mln) followed, and USA’s “White Collar” (2.09mln) took 7th. Lifetime’s “Project Runway” (1.80mln), TNT’s “Leverage” (1.78mln) and HBO’s “Entourage” (1.71mln) completed the top 10. (Data provided by Nielsen)      

08/02/2010-08/08/2010
TOTAL-08/02/2010
PROGRAMS TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 TRUE BLOOD-08/08/2010 32:NIGHT ON THE SUN HBOM ……S 9:02 PM 56 1.1 2.1 3090 6077 2987
2 ROYAL PAINS-08/05/2010 209 FRENEMIES USA …T… 10:00 PM 60 1.6 2.5 4691 7390 2699
3 COVERT AFFAIRS-08/03/2010 105 NO QUARTER USA .T….. 10:00 PM 60 1.5 2.4 4479 7076 2597
4 BURN NOTICE-08/05/2010 409 CENTER OF THE STORM USA …T… 9:00 PM 60 1.6 2.5 4818 7337 2519
5 RIZZOLI & ISLES-08/02/2010 103 SHE WORKS HARD FOR THE MONEY TNT M…… 10:00 PM 60 2 2.9 5903 8414 2511
6 CLOSER, THE-08/02/2010 604 LAYOVER TNT M…… 9:00 PM 60 2 2.8 5986 8234 2248
7 WHITE COLLAR-08/03/2010 2004 BY THE BOOK USA .T….. 9:00 PM 60 1.2 1.9 3379 5470 2091
8 PROJECT RUNWAY-08/05/2010 0302 LIF …T… 9:00 PM 90 0.7 1.3 2094 3893 1799
9 LEVERAGE-08/08/2010 309 THREE-CARD MONTE JOB, THE TNT ……S 9:00 PM 60 0.9 1.5 2569 4344 1775
10 ENTOURAGE-08/08/2010 84:HAIR HBOM ……S 10:32 PM 27 0.6 1.2 1781 3491 1710

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Comcast Bullish on Streaming

Comcast is feeling upbeat on streaming, and we don’t just mean Peacock . CEO Brian Roberts reminded folks that the company owns a third of Hulu today. “That has been a tremendous company. We have an exit

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