HBO’s “True Blood” topped cable in time-shifted viewership (live+7) differential during the week of Jul 5-11, delivering a 2.46mln differential. The series played lead-in to 2nd place finisher “Break” (1.88mln), which held off Discovery Channel’s “Deadliest Catch” (1.83mln) and TNT’s “Leverage” (1.73mln). HBO’s “Entourage” (1.72mln) notched 5th, Bravo’s “Top Chef” (1.67mln) 6th and Syfy’s “Warehouse 13” (1.61mln) 7th. Rounding out the top 10 were TV Land’s “Hot in Cleveland” (1.58mln), Lifetime’s “Army Wives” (1.55mln) and ABC Family’s “Pretty Little Liars” (1.45mln). (Data provided by Nielsen)     

07/05/2010-07/11/2010
TOTAL-07/05/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 TRUE BLOOD-07/11/2010 28:9 CRIMES HBOM ……S 9:02 PM 53 1.1 1.9 3071 5532 2461
2 BREAK-07/11/2010 HBOM ……S 9:55 PM 6 1 1.6 2898 4779 1881
3 DEADLIEST CATCH-07/06/2010 CAIN AND ABEL DISC .T….. 9:00 PM 61 1.5 2.1 4339 6164 1825
4 LEVERAGE-07/11/2010 304 DOUBLE BLIND JOB, THE TNT ……S 9:00 PM 60 0.8 1.4 2302 4033 1731
5 ENTOURAGE-07/11/2010 80:BUZZED HBOM ……S 10:31 PM 25 0.6 1.2 1755 3474 1719
6 TOP CHEF-07/07/2010 704 ROOM SERVICE BRVO ..W…. 9:00 PM 60 0.6 1.2 1761 3427 1666
7 WAREHOUSE 13-07/06/2010 2002 TIME WILL TELL SYFY .T….. 9:00 PM 60 0.8 1.4 2342 3951 1609
8 HOT IN CLEVELAND-07/07/2010 105- THE SEX THAT GOT AWAY TVL ..W…. 10:00 PM 30 0.8 1.4 2458 4033 1575
9 ARMY WIVES-07/11/2010 1012 LIF ……S 10:00 PM 60 0.9 1.5 2699 4250 1551
10 PRETTY LITTLE LIARS-07/06/2010 105 REALITY BITES ME FAM .T….. 8:00 PM 60 0.6 1.1 1781 3230 1449

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