HBO’s “True Blood” returned to the top cable spot in time-shifted viewership (live+7) differential during the week of Jul 26-Aug 1, delivering a 2.76mln differential. USA’s “Royal Pains” (2.73mln) and “Burn Notice” (2.50mln) also notched a podium placement, while TNT’s “Rizzoli & Isles” (2.43mln) and USA’s “Covert Affairs” (2.42mln) ensued. TNT’s “The Closer” (2.38mln) and Nickelodeon’s “iCarly” (2.28mln) were next, and completing the top 10 were USA’s “White Collar” (2.01mln) and “Psych” (1.82mln) and TV Land’s “Hot in Cleveland” (1.77mln). (Data provided by Nielsen)      

07/26/2010-08/01/2010
TOTAL-07/26/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 TRUE BLOOD-08/01/2010 31:HITTING THE GROUND HBOM ……S 9:03 PM 46 1.2 2.1 3413 6173 2760
2 ROYAL PAINS-07/29/2010 208 THE HANKOVER USA …T… 10:00 PM 60 1.4 2.4 4180 6905 2725
3 BURN NOTICE-07/29/2010 408 WHERE THERES SMOKE USA …T… 9:00 PM 60 1.5 2.4 4519 7023 2504
4 RIZZOLI & ISLES-07/26/2010 102 SYMPATHY FOR THE DEVIL TNT M…… 10:00 PM 60 2 2.9 5906 8332 2426
5 COVERT AFFAIRS-07/27/2010 103 SOUTH BOUND SUAREZ USA .T….. 10:00 PM 60 1.4 2.2 4029 6452 2423
6 CLOSER, THE-07/26/2010 603 IN CUSTODY TNT M…… 9:00 PM 60 2 2.8 5813 8190 2377
7 ICARLY-07/30/2010 NICK ….F.. 8:00 PM 30 2.3 3.1 6796 9074 2278
8 WHITE COLLAR-07/27/2010 2003 COPYCAT CAFFREY USA .T….. 9:00 PM 60 1 1.7 3039 5044 2005
9 PSYCH-07/28/2010 5004 NOT EVEN CLOSE, ENCOUNTERS USA ..W…. 10:00 PM 60 1.1 1.7 3126 4941 1815
10 HOT IN CLEVELAND-07/28/2010 107- ITS NOT THAT COMPLICATED TVL ..W…. 10:00 PM 30 0.8 1.4 2379 4147 1768

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