USA’s “Burn Notice” (2.75mln) and “Royal Pains” (2.72mln) both stepped up to narrowly depose HBO’s “True Blood” (2.72mln) from the top cable spot in time-shifted viewership (live+7) differential during the week of Jul 19-25. Behind the top-3 logjam sat USA’s “Covert Affairs” (2.49mln) and TNT’s pair of “Rizzoli & Isles” (2.32mln) and “The Closer” (2.28mln). USA’s “White Collar” (1.97mln) took 7th, Discovery Channel’s “Deadliest Catch” (1.89mln) 8th, and TNT’s “Leverage” (1.84mln) and a 2nd hour of Discovery’s Catch (1.77mln) completed the top 10. (Data provided by Nielsen)      

07/19/2010-07/25/2010
TOTAL-07/19/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 BURN NOTICE-07/22/2010 407 PAST & FUTURE TENSE USA …T… 9:00 PM 60 1.7 2.6 4821 7568 2747
2 ROYAL PAINS-07/22/2010 207 COMFORTS OVERRATED USA …T… 10:00 PM 61 1.6 2.5 4531 7249 2718
3 TRUE BLOOD-07/25/2010 30:I GOT A RIGHT TO SING THE BLUES HBOM ……S 9:01 PM 57 1 2 3027 5744 2717
4 COVERT AFFAIRS-07/20/2010 102 WALTERS WALK USA .T….. 10:00 PM 60 1.5 2.4 4469 6957 2488
5 RIZZOLI & ISLES-07/19/2010 101 BOSTON STRANGLER REDUX TNT M…… 10:00 PM 60 2.2 3 6467 8788 2321
6 CLOSER, THE-07/19/2010 602 HELP WANTED TNT M…… 9:00 PM 60 2 2.8 5918 8193 2275
7 WHITE COLLAR-07/20/2010 2002 NEED TO KNOW USA .T….. 9:00 PM 60 1.1 1.8 3168 5140 1972
8 DEADLIEST CATCH-07/20/2010 VALHALLA DISC .T….. 9:00 PM 61 1.6 2.2 4580 6465 1885
9 LEVERAGE-07/25/2010 307 GONE FISHIN JOB, THE TNT ……S 9:00 PM 60 1.1 1.7 3137 4976 1839
10 DEADLIEST CATCH: CAPTAIN-07/20/2010 DEADLIEST CATCH: CAPTAIN PHIL TRIBUTE DISC .T….. 10:01 PM 59 1.6 2.3 4818 6590 1772

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