USA’s “Burn Notice” (2.75mln) and “Royal Pains” (2.72mln) both stepped up to narrowly depose HBO’s “True Blood” (2.72mln) from the top cable spot in time-shifted viewership (live+7) differential during the week of Jul 19-25. Behind the top-3 logjam sat USA’s “Covert Affairs” (2.49mln) and TNT’s pair of “Rizzoli & Isles” (2.32mln) and “The Closer” (2.28mln). USA’s “White Collar” (1.97mln) took 7th, Discovery Channel’s “Deadliest Catch” (1.89mln) 8th, and TNT’s “Leverage” (1.84mln) and a 2nd hour of Discovery’s Catch (1.77mln) completed the top 10. (Data provided by Nielsen)      

07/19/2010-07/25/2010
TOTAL-07/19/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 BURN NOTICE-07/22/2010 407 PAST & FUTURE TENSE USA …T… 9:00 PM 60 1.7 2.6 4821 7568 2747
2 ROYAL PAINS-07/22/2010 207 COMFORTS OVERRATED USA …T… 10:00 PM 61 1.6 2.5 4531 7249 2718
3 TRUE BLOOD-07/25/2010 30:I GOT A RIGHT TO SING THE BLUES HBOM ……S 9:01 PM 57 1 2 3027 5744 2717
4 COVERT AFFAIRS-07/20/2010 102 WALTERS WALK USA .T….. 10:00 PM 60 1.5 2.4 4469 6957 2488
5 RIZZOLI & ISLES-07/19/2010 101 BOSTON STRANGLER REDUX TNT M…… 10:00 PM 60 2.2 3 6467 8788 2321
6 CLOSER, THE-07/19/2010 602 HELP WANTED TNT M…… 9:00 PM 60 2 2.8 5918 8193 2275
7 WHITE COLLAR-07/20/2010 2002 NEED TO KNOW USA .T….. 9:00 PM 60 1.1 1.8 3168 5140 1972
8 DEADLIEST CATCH-07/20/2010 VALHALLA DISC .T….. 9:00 PM 61 1.6 2.2 4580 6465 1885
9 LEVERAGE-07/25/2010 307 GONE FISHIN JOB, THE TNT ……S 9:00 PM 60 1.1 1.7 3137 4976 1839
10 DEADLIEST CATCH: CAPTAIN-07/20/2010 DEADLIEST CATCH: CAPTAIN PHIL TRIBUTE DISC .T….. 10:01 PM 59 1.6 2.3 4818 6590 1772

The Daily

Subscribe

HBO, HBO Max Merging Business Units

The production and business affairs teams across HBO and HBO Max are combining in WarnerMedia’s latest efforts to de-silo the company. The move will see Graham Borba ’s role expand to evp, production for

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.