HBO’s “True Blood” topped cable in time-shifted viewership (live+7) differential during the week of Jul 12-18, delivering a 2.69mln differential to emerge victorious for a 2nd consecutive week. USA’s triumvirate of “Burn Notice” (2.63mln), “Royal Pains” (2.53mln) and the “Covert Affairs” pilot (2.40mln) couldn’t quite keep pace. Discovery Channel’s “Deadliest Catch” (2.38mln) was next, followed by USA’s “White Collar” (2.27mln) and TNT’s “Rizzoli & Isles” (2.00mln). TNT’s pair of “The Closer” (2.15mln) and “Leverage” (1.78mln) joined Discovery Channel’s “After the Catch” (1.74mln) to complete the top 10. (Data provided by Nielsen)     

07/12/2010-07/18/2010
TOTAL-07/12/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 TRUE BLOOD-07/18/2010 29:TROUBLE HBOM ……S 9:03 PM 55 1.1 2 3173 5863 2690
2 BURN NOTICE-07/15/2010 406 ENTRY POINT USA …T… 9:00 PM 60 1.6 2.5 4723 7351 2628
3 ROYAL PAINS-07/15/2010 206 IN VINO VERITAS USA …T… 10:00 PM 60 1.5 2.4 4427 6960 2533
4 COVERT AFFAIRS-07/13/2010 101 COVERT AFFAIRS PILOT USA .T….. 10:00 PM 75 1.4 2.2 4119 6516 2397
5 DEADLIEST CATCH-07/13/2010 REDEMPTION DAY DISC .T….. 9:00 PM 61 2.5 3.3 7225 9606 2381
6 WHITE COLLAR-07/13/2010 2001 WITHDRAWAL USA .T….. 9:00 PM 60 1.2 1.9 3397 5662 2265
7 RIZZOLI & ISLES-07/12/2010 100 SEE ONE, DO ONE, TEACH ONE TNT M…… 10:01 PM 65 2.3 3.1 6849 9049 2200
8 CLOSER, THE-07/12/2010 601 BIG BANG, THE TNT M…… 9:00 PM 61 2.3 3 6677 8826 2149
9 LEVERAGE-07/18/2010 306 STUDIO JOB, THE TNT ……S 9:00 PM 60 1.2 1.8 3400 5182 1782
10 AFTER THE CATCH-07/13/2010 AFTER THE CATCH DISC .T….. 10:01 PM 59 2 2.6 5983 7719 1736

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