AMC’s “Walking Dead” (2.02mln) fittingly scared up the greatest time-shifted viewing (live+7) differential from Oct 25-31, and led Lifetime’s “Project Runway” (1.80mln) down the metric catwalk. HBO’s “Boardwalk Empire” (1.77mln) ensued, ahead of Comedy Central’s “The Daily Show with Jon Stewart” (1.51mln) and MTV’s “Jersey Shore 2: Reunion” (1.49mln). FX’s “Sons of Anarchy” (1.37mln) notched 6th, History’s “Pawn Stars” (1.34mln) 7th and Comedy Central’s “South Park” (1.33mln) 8th. Showtime’s “Dexter” (1.31mln) and an additional ep of Pawn (1.30mln) completed the top 10. (Data provided by Nielsen)                      

10/25/2010-10/31/2010
TOTAL-10/25/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 WALKING DEAD-10/31/2010 101 DAYS GONE BYE AMC ……S 10:00 PM 87 1.6 2.3 4689 6708 2019
2 PROJECT RUNWAY-10/28/2010 0314 LIF …T… 9:00 PM 120 1 1.6 2971 4766 1795
3 BOARDWALK EMPIRE-10/31/2010 07:HOME HBOM ……S 9:02 PM 52 0.7 1.3 1945 3719 1774
4 DAILY SHOW-10/27/2010 OCT 27, 10 CMDY ..W…. 11:00 PM 37 0.7 1.2 2163 3676 1513
5 JERSEY SHORE 2: REUNION-10/28/2010 JERSEY SHORE 2: REUNION MTV …T… 10:00 PM 60 0.9 1.5 2795 4287 1492
6 SONS OF ANARCHY-10/26/2010 LOCHAN MOR FX .T….. 10:00 PM 91 0.8 1.2 2279 3650 1371
7 PAWN STARS-10/25/2010 BARE BONES HIST M…… 10:30 PM 30 1.5 1.9 4407 5742 1335
8 SOUTH PARK-10/27/2010 SOUTH PARK 1411 CMDY ..W…. 10:00 PM 30 0.7 1.2 2196 3529 1333
9 DEXTER S5-10/31/2010 :06 SHO1 ……S 9:01 PM 51 0.3 0.8 1011 2320 1309
10 PAWN STARS-10/25/2010 GONE WITH THE SCHWINN HIST M…… 10:00 PM 30 1.4 1.8 3979 5275 1296

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Name Game Redux

Commentary By Steve Effros I wasn’t planning on dwelling on the subject of the language we use to describe our business and how others use (or misuse) it for a second week in a row. However I wound up

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