For a 3rd consecutive week, Lifetime’s “Project Runway” led cable in time-shifted viewership (live+7) differential, this time from Apr 19-25 and with a 1.76mln. USA’s “In Plain Sight” (1.53mln) was next, followed by Discovery Channel’s “Deadliest Catch” (1.49mln), FX’s “Justified” (1.43mln) and Comedy Central’s “South Park” (1.37mln). Lifetime’s “Army Wives” (1.33mln) took 6th, HBO’s “The Pacific” (1.26mln) 7th and History’s “Pawn Stars” 8th and 10th, averaging 975K between the 2 eps. Syfy’s “Stargate Universe” (965K) completed the top 10. (Data provided by Nielsen)

04/19/2010-04/25/2010
TOTAL-04/19/2010
PROGRAMS TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
PROJECT RUNWAY PROJECT RUNWAY-04/22/2010 0214 LIF …T… 10:00 PM 60 1.1 1.7 3325 5081 1756
IN PLAIN SIGHT IN PLAIN SIGHT-04/21/2010 304 WHISTLE STOP USA ..W…. 10:00 PM 60 1 1.6 2998 4527 1529
DEADLIEST CATCH DEADLIEST CATCH-04/20/2010 DISC .T….. 9:00 PM 61 1 1.6 3057 4545 1488
JUSTIFIED JUSTIFIED-04/20/2010 THE COLLECTION FX .T….. 10:00 PM 61 0.6 1.1 1690 3122 1432
SOUTH PARK SOUTH PARK-04/21/2010 SOUTHPARK 1406 CMDY ..W…. 10:00 PM 30 1 1.4 2860 4231 1371
ARMY WIVES ARMY WIVES-04/25/2010 1003 LIF ……S 10:00 PM 60 0.8 1.3 2428 3757 1329
PACIFIC THE PACIFIC THE-04/25/2010 PART SEVEN HBOM ……S 9:04 PM 46 0.7 1.1 1899 3157 1258
PAWN STARS PAWN STARS-04/19/2010 HELL WEEK HIST M…… 10:00 PM 30 1.3 1.6 3822 4811 989
STARGATE UNIVERSE STARGATE UNIVERSE-04/23/2010 114 HUMAN SYFY ….F.. 9:00 PM 60 0.3 0.7 1016 1981 965
PAWN STARS PAWN STARS-04/25/2010 ZZZZZZ HIST ……S 8:00 PM 30 1.4 1.7 4038 4998 960

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Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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