For a 2nd consecutive week, Lifetime’s “Project Runway” led cable in time-shifted viewership (live+7) differential, this time from Apr 12-18 and with a 2.07mln. Comedy Central’s “South Park” (1.61mln) and USA’s “In Plain Sight” (1.51mln) joined the podium, and Discovery Channel’s “Deadliest Catch” (1.43mln) and HBO’s “The Pacific” (1.35mln) completed the top 5. FX’s “Justified” (1.15mln) notched 6th, Lifetime’s “Army Wives” (1.12mln) 7th and Discovery Channel’s “Life” (1.06mln) 8th. History’s “Pawn Stars” (962K) and Syfy’s “Stargate Universe” (917K) completed the top 10. (Data provided by Nielsen)

04/12/2010-04/18/2010
TOTAL-04/12/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 PROJECT RUNWAY-04/15/2010 0213 LIF …T… 10:00 PM 60 0.8 1.5 2433 4504 2071
2 SOUTH PARK-04/14/2010 SOUTHPARK 1405 CMDY ..W…. 10:00 PM 30 0.9 1.5 2629 4241 1612
3 IN PLAIN SIGHT-04/14/2010 303 COMA CHAMELEON USA ..W…. 10:00 PM 60 1 1.5 2826 4340 1514
4 DEADLIEST CATCH-04/13/2010 SLOW BURN DISC .T….. 9:00 PM 61 1.4 1.8 3948 5376 1428
5 PACIFIC THE-04/18/2010 PART SIX HBOM ……S 9:04 PM 45 0.6 1.1 1748 3101 1353
6 JUSTIFIED-04/13/2010 LORD OF WAR AND THUNDER FX .T….. 10:00 PM 62 0.7 1.1 2114 3263 1149
7 ARMY WIVES-04/18/2010 1002 LIF ……S 10:00 PM 60 0.9 1.3 2725 3842 1117
8 LIFE-04/18/2010 PLANTS DISC ……S 8:00 PM 60 1 1.4 3035 4095 1060
9 PAWN STARS-04/12/2010 BOW LEGGED HIST M…… 10:00 PM 30 1.3 1.7 3887 4849 962
10 STARGATE UNIVERSE-04/16/2010 113 FAITH SYFY ….F.. 9:00 PM 60 0.3 0.7 997 1914 917

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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