Project Runway” returned to the top of cable in time-shifted viewership (live+7) differential during the week of Apr 5-11, earning a 1.96mln. Comedy Central’s “South Park” (1.58mln) and HBO’s The Pacific” (1.36mln) joined the podium, and Lifetime’s “Army Wives” (1.25mln) and USA’s “In Plain Sight” (1.25mln) completed the top 5. FX’s “Justified” (1.23mln) notched 6th, History’s “Pawn Stars” (1.04mln) 7th and Discovery Channel’s “Life” (971K) 8th. Eps of “Kendra” (894K) on E! and “Southland” (868K) on TNT completed the top 10. (Data provided by Nielsen)

04/05/2010-04/11/2010
TOTAL-04/05/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 PROJECT RUNWAY-04/08/2010 0212 LIF …T… 10:00 PM 60 1 1.6 2792 4747 1955
2 SOUTH PARK-04/07/2010 SOUTHPARK 1404 CMDY ..W…. 10:00 PM 30 0.8 1.3 2248 3823 1575
3 PACIFIC THE-04/11/2010 PART FIVE HBOM ……S 9:05 PM 45 0.7 1.2 2005 3362 1357
4 ARMY WIVES-04/11/2010 1001 LIF ……S 10:00 PM 60 1 1.4 2893 4138 1245
5 IN PLAIN SIGHT-04/07/2010 302 WHEN MARY MET MARSHALL USA ..W…. 10:00 PM 60 1 1.4 2944 4189 1245
6 JUSTIFIED-04/06/2010 LONG IN THE TOOTH FX .T….. 10:00 PM 61 0.6 1 1810 3035 1225
7 PAWN STARS-04/05/2010 HELMET HEAD HIST M…… 10:00 PM 30 1.3 1.7 3915 4950 1035
8 LIFE-04/11/2010 HUNTERS DISC ……S 8:00 PM 60 1.1 1.5 3292 4263 971
9 KENDRA-04/11/2010 206 ENT ……S 10:00 PM 30 0.5 0.8 1501 2395 894
10 SOUTHLAND-04/06/2010 MAXIMUM DEPLOYMENT TNT .T….. 10:00 PM 60 0.6 0.9 1739 2607 868

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MobiTV Layoffs

Last week, ahead of its voluntary Chapter 11 bankruptcy filing, MobiTV laid off an unspecified number of employees. The pink slips follow another round of layoffs over the summer. MobiTV confirmed the latest

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