Lifetime’s “Project Runway” led cable for a 2nd consecutive week in time-shifted viewership (live+7) differential, this time from Mar 22-28 and with 1.84mln. Back-to-back features of Discovery Channel’s “Life” took the silver and bronze, averaging 1.51mln between them. FX’s “Justified” (1.40mln) notched 4th, HBO’s “The Pacific” (1.33mln) 5th and Comedy Central’s “South Park” (1.31mln) 6th. Completing the top 10 were ABC Family’s “The Secret Life of the American Teenager” (994K), TNT’s “Southland” (915K), Syfy’s “Caprica” (894K) and E!’s “Kendra” (854K). (Data provided by Nielsen)

03/22/2010-03/28/2010
TOTAL-03/22/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 PROJECT RUNWAY-03/25/2010 0210 LIF …T… 10:00 PM 60 0.8 1.4 2320 4163 1843
2 LIFE-03/28/2010 MAMMALS DISC ……S 8:00 PM 60 1.6 2.1 4577 6121 1544
3 LIFE-03/28/2010 FISH DISC ……S 9:00 PM 60 1.6 2.2 4811 6294 1483
4 JUSTIFIED-03/23/2010 RIVERBROOK FX .T….. 10:00 PM 61 1.1 1.6 3162 4564 1402
5 PACIFIC THE-03/28/2010 PART THREE HBOM ……S 9:05 PM 52 0.7 1.2 2128 3460 1332
6 SOUTH PARK-03/24/2010 SOUTHPARK 1402 CMDY ..W…. 10:00 PM 30 0.9 1.4 2633 3943 1310
7 SECRET LIFE/AMERICAN TEEN-03/22/2010 224 BEN THERE, DONE THAT FAM M…… 8:00 PM 60 0.9 1.3 2672 3666 994
8 SOUTHLAND-03/23/2010 RUNNER, THE TNT .T….. 10:00 PM 60 0.6 1 1897 2812 915
9 CAPRICA-03/26/2010 109 END OF LINE SYFY ….F.. 9:00 PM 60 0.3 0.6 810 1704 894
10 KENDRA-03/28/2010 205 ENT ……S 10:00 PM 30 0.7 1 2017 2871 854

The Daily

Subscribe

Spooky Season Programming

Networks are getting ready for Halloween, announcing a slew of programming for October. LMN debuted a fall slate of programming featuring 13 new movies, premiering during the net’s second annual

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up