With a 1.99mln differential, Lifetime’s “Project Runway” cut, sewed and vogued to the top of cable in time-shifted viewership (live+7) differential from Mar 15-21, easily outpacing an hour of Discovery Channel’s “Life” that combined with an additional hour (in 4th position) to avg 1.48mln. Comedy Central’s “South Park” (1.39mln) notched 3rd, FX’s “Justified” (1.17mln) 5th and ABC Family’s “The Secret Life of the American Teenager” (1.15mln) 6th. Completing the top 10 were HBO’s “The Pacific” (1.15mln), TNT’s “Southland” (896K), Syfy’s “Caprica” (894K) and Bravo’s “Real Housewives of NYC” (783K). (Data provided by Nielsen)

03/15/2010-03/21/2010
TOTAL-03/15/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 PROJECT RUNWAY-03/18/2010 0209 LIF …T… 10:00 PM 60 0.8 1.5 2382 4369 1987
2 LIFE-03/21/2010 CHALLENGES OF LIFE DISC ……S 8:00 PM 60 1.8 2.4 5360 6944 1584
3 SOUTH PARK-03/17/2010 SOUTHPARK 1401 CMDY ..W…. 10:00 PM 30 1.1 1.6 3155 4540 1385
4 LIFE-03/21/2010 REPTILES & AMPHIBIANS DISC ……S 9:00 PM 60 1.8 2.3 5359 6743 1384
5 JUSTIFIED-03/16/2010 FIRE IN THE HOLE FX .T….. 10:00 PM 70 1.3 1.7 3763 4937 1174
6 SECRET LIFE/AMERICAN TEEN-03/15/2010 223 I GOT YOU, BABE FAM M…… 8:00 PM 60 0.8 1.2 2219 3368 1149
7 PACIFIC THE-03/21/2010 PART TWO HBOM ……S 9:05 PM 50 0.8 1.2 2219 3365 1146
8 SOUTHLAND-03/16/2010 U-BOAT TNT .T….. 10:00 PM 60 0.5 0.8 1508 2404 896
9 CAPRICA-03/19/2010 108 GHOSTS IN THE MACHINE SYFY ….F.. 9:00 PM 60 0.3 0.6 918 1812 894
10 REAL HOUSEWIVES OF NYC-03/18/2010 303 FALL IN MANHATTAN BRVO …T… 10:00 PM 60 0.5 0.8 1569 2352 783

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