In Plain Sight” dominated cable in time-shifted viewership (live+7) differential from May 11-May 17 with 1.49mln. Well back in a respective 2nd and 3rd were Discovery Channel’s “Deadliest Catch” (1.18mln) and MTV’s “The Hills” (1.16mln). Disney Channel content notched 4th and 5th through “Hannah Montana” (759K) and “Jonas” (751K), with another teeny-bopper show, Nickelodeon’s “iCarly,” next in 6th (723K). Also, an additional ep of “Jonas” came in 10th with 617K. That leaves USA’s “Law & Order: CI” (714K), E!’s “The Soup” (629K) and Comedy Central’s “The Daily Show with Jon Stewart” (621K) in spots 7-9.

(Data provided by Nielsen)

05/11/2009-05/17/2009
TOTAL-05/11/2009
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 IN PLAIN SIGHT-05/17/2009 206 AGUNA MATATALA USA ……S 10:00 PM 60 1.2 1.7 3555 5044 1489
2 DEADLIEST CATCH-05/12/2009 LONG HAUL, SHORT FUSES DISC .T….. 9:00 PM 61 0.8 1.2 2336 3511 1175
3 HILLS, THE-05/11/2009 507 MTV M…… 10:00 PM 30 0.7 1.1 1996 3155 1159
4 HANNAH MONTANA-05/17/2009 ONCE, TWICE, THREE TIMES AFRAIDY DSNY ……S 7:30 PM 30 1 1.3 3038 3797 759
5 JONAS-05/17/2009 KEEPING IT REAL DSNY ……S 8:00 PM 30 1.1 1.3 3112 3863 751
6 ICARLY-05/16/2009 NICK …..S. 8:00 PM 30 1.4 1.6 4025 4748 723
7 LAW & ORDER: CI (ORIG)-05/17/2009 8001 FAITHFULLY USA ……S 9:00 PM 60 1.2 1.4 3389 4103 714
8 THE SOUP-05/15/2009 619 ENT ….F.. 10:00 PM 30 0.2 0.4 664 1293 629
9 DAILY SHOW-05/11/2009 MAY 11,09 CMDY M…… 10:59 PM 31 0.4 0.6 1230 1851 621
10 JONAS-05/16/2009 PIZZA GIRL DSNY …..S. 8:00 PM 30 0.9 1.2 2739 3356 617

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Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday.

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