Discovery Channel’s “Deadliest Catch” took the top spot in cable’s time-shifted viewership (live+7) differential from Apr 27-May 3 with 1.21mln, narrowly defeating USA original “In Plain Sight” (1.11mln). MTV’s “The Hills” (1.03mln) was next, followed by eps of Disney Channel’s “Hannah Montana” (855K) and “Jonas” (836K). Spots 6-8 were filled by FX’s “Rescue Me” (763K), E!’s “The Soup” (689K) and USA’s “Law & Order: CI” (682K). Comedy Central’s “The Daily Show with Jon Stewart” (667K) and MTV’s “Real World/Road Rules The Duel” (615K) completed the top 10.

(Data provided by Nielsen)

04/27/2009-05/03/2009
TOTAL-04/27/2009
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 DEADLIEST CATCH-04/28/2009 STAY FOCUSED OR DIE DISC .T….. 9:00 PM 61 1 1.5 3017 4223 1206
2 IN PLAIN SIGHT-05/03/2009 203 A STAND UP TRIPLE USA ……S 10:00 PM 60 1.1 1.5 3205 4310 1105
3 HILLS, THE-04/27/2009 505 MTV M…… 10:00 PM 30 0.7 1 1930 2959 1029
4 HANNAH MONTANA-05/03/2009 PROMMA MIA DSNY ……S 8:00 PM 30 1.4 1.7 4161 5016 855
5 JONAS-05/02/2009 WRONG SONG DSNY …..S. 8:00 PM 30 1.2 1.5 3559 4395 836
6 RESCUE ME-04/28/2009 JIMMY FX .T….. 10:00 PM 62 0.4 0.7 1201 1964 763
7 THE SOUP-05/01/2009 617 ENT ….F.. 10:00 PM 30 0.3 0.6 907 1596 689
8 LAW & ORDER: CI (ORIG)-05/03/2009 8005 IDENTITY CRISIS USA ……S 9:00 PM 60 1 1.2 2763 3445 682
9 DAILY SHOW-04/29/2009 APR 28,09 CMDY ..W…. 10:59 PM 31 0.6 0.8 1670 2337 667
10 RW/RR THE DUEL 2-04/29/2009 1704 MTV ..W…. 10:00 PM 60 0.5 0.7 1344 1959 615

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NBCU Wants Olympic Gold

There’s a bit of irony that NBCUniversal couldn’t hold a live, in-person press event for the upcoming Winter Olympics in Beijing because of Omicron, but don’t take that to mean it’s unprepared for the Games (or the overlapping Feb. 13 Super Bowl on NBC).

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