In Plain Sight” (1.30mln) nipped Nickelodeon’s “SpongeBob SquarePants” (1.26mln) to lead cable in time-shifted viewership (live+7) differential from Apr 13-19. Discovery Channel’s “Deadliest Catch” (1.09mln) ensued, then came MTV’s “The Hills” (1.08mln) and Comedy Central’s “South Park” (939K). Spots 6-8 were inhabited by USA’s “Law & Order: CI” (801K), FX’s “Rescue Me” (719K) and TNT’s “Saving Grace” (709). An additional ep of Nickelodeon’s “SpongeBob SquarePants” (702K) and Disney Channel’s “Hannah Montana” (690K) completed the top 10.

(Data provided by Nielsen)

04/13/2009-04/19/2009
TOTAL-04/13/2009
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 IN PLAIN SIGHT-04/19/2009 201 GILTED LILY USA ……S 10:00 PM 60 1.6 2 4611 5909 1298
2 SPONGEBOB-04/17/2009 NICK ….F.. 8:00 PM 30 1.7 2.1 4891 6151 1260
3 DEADLIEST CATCH-04/14/2009 EVERYTHING ON THE LINE DISC .T….. 9:00 PM 61 1.2 1.6 3491 4585 1094
4 HILLS, THE-04/13/2009 503 MTV M…… 10:00 PM 30 0.8 1.1 2227 3303 1076
5 SOUTH PARK-04/15/2009 1306 SOUTH PARK CMDY ..W…. 10:00 PM 30 0.8 1.1 2368 3307 939
6 LAW & ORDER: CI (ORIG)-04/19/2009 8009 PLAYING DEAD USA ……S 9:00 PM 60 1.5 1.7 4210 5011 801
7 RESCUE ME-04/14/2009 54 FRENCH FX .T….. 10:00 PM 62 0.5 0.8 1475 2194 719
8 SAVING GRACE-04/13/2009 215 I BELIEVE IN ANGELS TNT M…… 10:00 PM 60 0.7 1 2092 2801 709
9 SPONGEBOB-04/17/2009 NICK ….F.. 8:30 PM 30 1.4 1.7 4202 4904 702
10 HANNAH MONTANA-04/19/2009 WHAT I DONT LIKE ABOUT YOU DSNY ……S 7:30 PM 30 1.5 1.8 4390 5080 690

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