Continuing its momentum, USA’s “Burn Notice” topped cable for a 4th straight week in time-shifted viewership (live+7) differential, this time from Mar 1-7 and with a 2.34mln differential. Sibling series “White Collar” (2.02mln) took 2nd, ahead of Lifetime’s “Project Runway” (1.81mln) and yet another USA hit, “Psych” (1.67mln). Disney Channel’s “Hannah Montana” (1.40mln) followed, ahead of ABC Family’s “The Secret Life of the American Teenager” (1.26mln) and History’s “Pawn Stars,” its 2 list eps averaging 1.13mln. HBO’s “Big Love” (1.11mln) and Nickelodeon’s “iCarly” (991K) completed the top 10. (Data provided by Nielsen)

03/01/2010-03/07/2010
TOTAL-03/01/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 BURN NOTICE-03/04/2010 316 DEVIL YOU KNOW USA …T… 10:00 PM 60 1.3 2.1 3756 6094 2338
2 WHITE COLLAR-03/02/2010 1011 FRONT MAN USA .T….. 10:00 PM 60 1 1.7 2999 5016 2017
3 PROJECT RUNWAY-03/04/2010 0207 LIF …T… 10:00 PM 60 0.7 1.3 1979 3785 1806
4 PSYCH-03/03/2010 4014 HEAD, TAIL, WHOLD DAMN EPISODE USA ..W…. 10:00 PM 60 0.9 1.4 2516 4182 1666
5 HANNAH MONTANA-03/07/2010 MILEY SAYS GOODBYE, PART 1 DSNY ……S 7:30 PM 30 1.9 2.4 5625 7027 1402
6 SECRET LIFE/AMERICAN TEEN-03/01/2010 221 CHOICES FAM M…… 8:00 PM 60 0.9 1.3 2575 3830 1255
7 PAWN STARS-03/01/2010 FORTUNE IN FLAMES HIST M…… 10:00 PM 30 1.5 1.9 4395 5540 1145
8 BIG LOVE-03/07/2010 43:END OF DAYS HBOM ……S 9:01 PM 57 0.4 0.8 1106 2218 1112
9 PAWN STARS-03/01/2010 BACKROOM BRAWL HIST M…… 10:30 PM 30 1.7 2.1 4926 6021 1095
10 ICARLY-03/05/2010 NICK ….F.. 8:00 PM 30 1.7 2 4989 5980 991

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