USA’s “Burn Notice” (2.54mln) topped cable in time-shifted viewership (live+7) differential from Feb 15-21, easily defeating its sibling show “Psych” (2.07mln). Bravo’s “Project Runway” (1.78mln) and TNT’s “Leverage” (1.74mln) took the ensuing 2 spots, and were followed by a pair of “Keeping Up with the Kardashians” eps on E! that averaged a 1.40mln differential. Completing the top 10 were TNT’s “Men of a Certain Age” (1.32mln), ABC Family’s “The Secret Life of the American Teenager” (1.11mln), History’s “Pawn Stars” (970K) and Disney’s “Hannah Montana” (962K). (Data provided by Nielsen)

02/15/2010-02/21/2010
TOTAL-02/15/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P2+ P2+ P2+ P2+ Absolute Diff
Live US AA% Live+7 US AA% Live AA(000) Live+7 AA(000)
1 BURN NOTICE-02/18/2010 314 PARTNERS IN CRIME USA …T… 10:00 PM 60 1.2 2.1 3600 6140 2540
2 PSYCH-02/17/2010 4012 DEATH IS IN THE AIR USA ..W…. 10:00 PM 60 0.9 1.6 2584 4653 2069
3 PROJECT RUNWAY-02/18/2010 0206 LIF …T… 10:00 PM 60 0.6 1.2 1841 3616 1775
4 LEVERAGE-02/17/2010 215 MALTESE FALCON JOB, THE TNT ..W…. 10:00 PM 60 0.8 1.4 2474 4217 1743
5 KEEPING UP KARDASHIANS-02/21/2010 410 ENT ……S 10:00 PM 30 1.4 2 4226 5698 1472
6 KEEPING UP KARDASHIANS-02/15/2010 409 ENT M…… 10:00 PM 60 1.1 1.5 3155 4483 1328
7 MEN OF A CERTAIN AGE-02/15/2010 108 HOW TO BE AN ALL-STAR TNT M…… 10:00 PM 60 0.6 1.1 1815 3137 1322
8 SECRET LIFE/AMERICAN TEEN-02/15/2010 219 THE RHYTHM OF LIFE FAM M…… 8:00 PM 60 0.9 1.3 2640 3749 1109
9 PAWN STARS-02/15/2010 OFF THE WAGON HIST M…… 10:30 PM 30 1.3 1.6 3784 4754 970
10 HANNAH MONTANA-02/21/2010 WHEEL NEAR MY BED (KEEPS ON TURNIN) DSNY ……S 8:00 PM 30 1.4 1.7 4101 5063 962

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Zaslav Slams Nielsen, is Hopeful on WarnerMedia Merger

Discovery president/CEO David Zaslav doubled down on his criticism of Nielsen during the programmer’s 2Q21 earnings call Tuesday, describing the measurement firm’s recent challenges related to data accuracy as massively disappointing.

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