HBO’s “True Blood” took a big bite out of cable’s viewership among 18-49s during the week of June 7-13. A series ep topped all other telecasts in the demo with 3.84mln and a 17min pre-show took 10th with 2.04mln. Also, the net’s “Break” (3.06mln) took silver, ahead of 2 eps of History’s “Pawn Stars” that averaged 2.78mln. Disney Channel’s feature of “Toy Story 2” (2.36mln) took 5th, followed by USA’s “Royal Pains” (2.33mln) and “Burn Notice” (2.31mln). An hour of USA’s WWE action took 8th (2.13mln)—and shockingly was the franchise’s lone entry on the list as the earlier hour failed to rate for the 1st time in memory. ESPN’s coverage of the Argentina-Nigeria World Cup match (2.13mln) completed the top 10. (Data provided by Nielsen)

Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 TRUE BLOOD-06/13/2010 25:BAD BLOOD HBOM ……S 9:04 PM 50 2.9 8 3835
2 BREAK-06/13/2010 HBOM ……S 9:54 PM 7 2.3 6 3063
3 PAWN STARS-06/07/2010 TOP SECRET HIST M…… 10:30 PM 30 2.1 6 2809
4 PAWN STARS-06/07/2010 TRAIL BREAKER HIST M…… 10:00 PM 30 2.1 6 2735
5 TOY STORY 2-06/12/2010 TOY STORY 2 DSNY …..S. 8:30 PM 100 1.8 7 2362
6 ROYAL PAINS-06/10/2010 204 LOVESICK USA …T… 10:00 PM 60 1.8 5 2326
7 BURN NOTICE-06/10/2010 403 FAST FRIENDS USA …T… 9:00 PM 60 1.8 5 2310
8 WWE ENTERTAINMENT-06/07/2010 WWE RAW USA M…… 10:00 PM 66 1.6 5 2132
9 WORLD CUP SOCCER L-06/12/2010 ARGENTINA/NIGERIA ESPN …..S. 9:21 AM 159 1.6 10 2128
10 TRUE BLOOD PRE-SHOW-06/13/2010 HBOM ……S 8:47 PM 17 1.6 5 2043

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