HBO’s “True Blood” again took a big bite out of cable’s viewership among 18-49s during the week of June 14-20, with a series ep topping all other telecasts in the demo with 3.29mln to outlast History’s “Pawn Stars” (3.02mln) in the metric. ESPN’s coverage of the Slovenia-US World Cup match took 3rd with 2.86mln, an additional ep of “Pawn” (2.70mln) 4th and HBO’s “Break” (2.69mln) 5th. Back-to-back hours of WWE action on USA notched the next 2 spots with a 2.37mln avg, and completing the top 10 were USA’s “Royal Pains” (2.17), Discovery Channel’s “Deadliest Catch” (2.13) and USA’s “Burn Notice” (2.08mln). (Data provided by Nielsen)

06/14/2010-06/20/2010
TOTAL-06/14/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 TRUE BLOOD-06/20/2010 26:BEAUTIFULLY BROKEN HBOM ……S 9:02 PM 55 2.5 7 3291
2 PAWN STARS-06/14/2010 GOLD DIGGERS HIST M…… 10:30 PM 30 2.3 7 3019
3 WORLD CUP SOCCER L-06/18/2010 SLOVENIA/UNITED STATES ESPN ….F.. 9:25 AM 156 2.2 17 2860
4 PAWN STARS-06/14/2010 WHALE OF A TIME HIST M…… 10:00 PM 30 2.1 6 2702
5 BREAK-06/20/2010 HBOM ……S 9:57 PM 5 2 6 2688
6 WWE ENTERTAINMENT-06/14/2010 WWE RAW USA M…… 10:00 PM 71 1.9 6 2456
7 WWE ENTERTAINMENT-06/14/2010 WWE RAW USA M…… 9:00 PM 60 1.7 5 2284
8 ROYAL PAINS-06/17/2010 205 KEEPING THE FAITH USA …T… 10:00 PM 60 1.6 5 2167
9 DEADLIEST CATCH-06/15/2010 THE DIRTY TRUTH DISC .T….. 9:00 PM 61 1.6 5 2132
10 BURN NOTICE-06/17/2010 401 MADE MAN USA …T… 9:00 PM 60 1.6 5 2078

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