HBO’s “True Blood” again took a big bite out of cable’s viewership among 18-49s during the week of June 14-20, with a series ep topping all other telecasts in the demo with 3.29mln to outlast History’s “Pawn Stars” (3.02mln) in the metric. ESPN’s coverage of the Slovenia-US World Cup match took 3rd with 2.86mln, an additional ep of “Pawn” (2.70mln) 4th and HBO’s “Break” (2.69mln) 5th. Back-to-back hours of WWE action on USA notched the next 2 spots with a 2.37mln avg, and completing the top 10 were USA’s “Royal Pains” (2.17), Discovery Channel’s “Deadliest Catch” (2.13) and USA’s “Burn Notice” (2.08mln). (Data provided by Nielsen)

Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 TRUE BLOOD-06/20/2010 26:BEAUTIFULLY BROKEN HBOM ……S 9:02 PM 55 2.5 7 3291
2 PAWN STARS-06/14/2010 GOLD DIGGERS HIST M…… 10:30 PM 30 2.3 7 3019
3 WORLD CUP SOCCER L-06/18/2010 SLOVENIA/UNITED STATES ESPN ….F.. 9:25 AM 156 2.2 17 2860
4 PAWN STARS-06/14/2010 WHALE OF A TIME HIST M…… 10:00 PM 30 2.1 6 2702
5 BREAK-06/20/2010 HBOM ……S 9:57 PM 5 2 6 2688
6 WWE ENTERTAINMENT-06/14/2010 WWE RAW USA M…… 10:00 PM 71 1.9 6 2456
7 WWE ENTERTAINMENT-06/14/2010 WWE RAW USA M…… 9:00 PM 60 1.7 5 2284
8 ROYAL PAINS-06/17/2010 205 KEEPING THE FAITH USA …T… 10:00 PM 60 1.6 5 2167
9 DEADLIEST CATCH-06/15/2010 THE DIRTY TRUTH DISC .T….. 9:00 PM 61 1.6 5 2132
10 BURN NOTICE-06/17/2010 401 MADE MAN USA …T… 9:00 PM 60 1.6 5 2078

The Daily


FCC Has No Verdict on ‘Cuties’

FCC chairman Ajit Pai said he’s not aware of any licensed television broadcaster that intends to air the controversial Netflix film, “Cuties,” and thus, the Enforcement Bureau hasn’t made a determination as to whether the program violates FCC rules concerning indecent or obscene programming.

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