The NBA playoffs’ move to ABC helped MTV’s “2010 MTV Movie Awards” (2.98mln) easily lead cable among 18-49s during the week of May 31-June 6. USA’s “Burn Notice” (2.58mln) settled for 2nd while sibling series “Royal Pains” (2.36mln) took 3rd. USA notched the next 2 spots as well, with back-to-back hours of WWE action that averaged 2.33mln. Discovery Channel’s “Deadliest Catch” (2.05mln) joined the party in 6th, and was followed by 2 sporting events, game 3 of the Stanley Cup Playoffs on Versus (2.04mln) and a NASCAR race on TNT (2.00mln). 2 eps of “Family Guy” on Adult Swim completed the top with an avg of 1.89mln. (Data provided by Nielsen)

05/31/2010-06/06/2010
TOTAL-05/31/2010
PROGRAMS TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 2010 MTV MOVIE AWARDS-06/06/2010 MTV ……S 9:00 PM 123 2.3 6 2975
2 BURN NOTICE-06/03/2010 402 FRIENDS AND ENEMIES USA …T… 9:00 PM 60 2 6 2575
3 ROYAL PAINS-06/03/2010 203 SPASTICITY USA …T… 10:00 PM 60 1.8 5 2360
4 WWE ENTERTAINMENT-05/31/2010 WWE RAW USA M…… 10:00 PM 65 1.7 5 2302
5 WWE ENTERTAINMENT-05/31/2010 WWE RAW USA M…… 9:00 PM 60 1.6 4 2120
6 DEADLIEST CATCH-06/01/2010 WERE NOT IN KANSAS ANYMORE… DISC .T….. 9:00 PM 61 1.6 4 2049
7 NHL STANLEY CUP L-06/02/2010 PHIL-CHIC G3 VS ..W…. 8:00 PM 197 1.5 5 2038
8 SPRINT CUP RACING/POCONO-06/06/2010 TNT ……S 1:00 PM 279 1.5 7 2003
9 FAMILY GUY-06/02/2010 ADSM ..W…. 11:30 PM 30 1.4 6 1888
10 FAMILY GUY-06/01/2010 ADSM .T….. 11:30 PM 30 1.4 6 1884

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Former Fox Cable PR exec Brian Peterson has joined Newsmax as svp, communications and marketing, reporting to CEO Christopher Ruddy . Prior to joining

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