Who followed the bouncing basketball on cable during the week of May 3-9? 18-49s is the overwhelming answer, as 7 NBA playoff games (5 on TNT, 2 on ESPN) dominated the week’s list of top cable shows in delivery among the demo. 3 tilts on TNT paced all other telecasts while averaging 2.71mln, and the net’s other 2 games notched 5th (2.35mln) and 8th (2.10mln). ESPN’s games, meanwhile, notched 4th and 10th with respective demo totals of 2.40mln and 1.96mln. Completing the top 10 were 2 consecutive hours of WWE content on USA that averaged 2.16mln, plus an ep of Discovery Channel’s “Deadliest Catch” (2.17mln). (Data provided by Nielsen)

05/03/2010-05/09/2010
TOTAL-05/03/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NBA PLAYOFFS-05/03/2010 CELTICS/CAVALIERS TNT M…… 8:13 PM 161 2.2 7 2921
2 NBA PLAYOFFS-05/04/2010 JAZZ/LAKERS TNT .T….. 10:44 PM 170 2.1 8 2758
3 NBA PLAYOFFS-05/03/2010 SPURS/SUNS TNT M…… 10:54 PM 167 1.9 7 2445
4 NBA PLAYOFFS-CONF SEMIS L-05/07/2010 SUNS/SPURS ESPN ….F.. 9:43 PM 156 1.8 6 2396
5 NBA PLAYOFFS-05/09/2010 SUNS/SPURS TNT ……S 8:04 PM 172 1.8 5 2353
6 WWE ENTERTAINMENT-05/03/2010 WWE RAW USA M…… 10:00 PM 67 1.8 5 2303
7 DEADLIEST CATCH-05/04/2010 BERING SEA SWIM CLUB DISC .T….. 9:00 PM 61 1.6 4 2171
8 NBA PLAYOFFS-05/05/2010 SPURS/SUNS TNT ..W…. 9:07 PM 161 1.6 5 2101
9 WWE ENTERTAINMENT-05/03/2010 WWE RAW USA M…… 9:00 PM 60 1.5 4 2020
10 NBA PLAYOFFS-CONF SEMIS L-05/07/2010 CAVALIERS/CELTICS ESPN ….F.. 7:00 PM 163 1.5 6 1961

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