Top Cable Shows (18-49) – Week of 5/3/10
By | May 14, 2010
Who followed the bouncing basketball on cable during the week of May 3-9? 18-49s is the overwhelming answer, as 7 NBA playoff games (5 on TNT, 2 on ESPN) dominated the week’s list of top cable shows in delivery among the demo. 3 tilts on TNT paced all other telecasts while averaging 2.71mln, and the net’s other 2 games notched 5th (2.35mln) and 8th (2.10mln). ESPN’s games, meanwhile, notched 4th and 10th with respective demo totals of 2.40mln and 1.96mln. Completing the top 10 were 2 consecutive hours of WWE content on USA that averaged 2.16mln, plus an ep of Discovery Channel’s “Deadliest Catch” (2.17mln). (Data provided by Nielsen)
| 05/03/2010-05/09/2010 | ||||||||||||
| TOTAL-05/03/2010 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | NBA PLAYOFFS-05/03/2010 | CELTICS/CAVALIERS | TNT | M…… | 8:13 PM | 161 | 2.2 | 7 | 2921 | |||
| 2 | NBA PLAYOFFS-05/04/2010 | JAZZ/LAKERS | TNT | .T….. | 10:44 PM | 170 | 2.1 | 8 | 2758 | |||
| 3 | NBA PLAYOFFS-05/03/2010 | SPURS/SUNS | TNT | M…… | 10:54 PM | 167 | 1.9 | 7 | 2445 | |||
| 4 | NBA PLAYOFFS-CONF SEMIS L-05/07/2010 | SUNS/SPURS | ESPN | ….F.. | 9:43 PM | 156 | 1.8 | 6 | 2396 | |||
| 5 | NBA PLAYOFFS-05/09/2010 | SUNS/SPURS | TNT | ……S | 8:04 PM | 172 | 1.8 | 5 | 2353 | |||
| 6 | WWE ENTERTAINMENT-05/03/2010 | WWE RAW | USA | M…… | 10:00 PM | 67 | 1.8 | 5 | 2303 | |||
| 7 | DEADLIEST CATCH-05/04/2010 | BERING SEA SWIM CLUB | DISC | .T….. | 9:00 PM | 61 | 1.6 | 4 | 2171 | |||
| 8 | NBA PLAYOFFS-05/05/2010 | SPURS/SUNS | TNT | ..W…. | 9:07 PM | 161 | 1.6 | 5 | 2101 | |||
| 9 | WWE ENTERTAINMENT-05/03/2010 | WWE RAW | USA | M…… | 9:00 PM | 60 | 1.5 | 4 | 2020 | |||
| 10 | NBA PLAYOFFS-CONF SEMIS L-05/07/2010 | CAVALIERS/CELTICS | ESPN | ….F.. | 7:00 PM | 163 | 1.5 | 6 | 1961 | |||
