NBA playoff games dominated cable during the week of May 24-30 among 18-49s, as 6 NBA playoff games
(3 each on TNT and ESPN) dominated the week’s list of top cable shows in delivery in the demo. A Suns-Lakers game on TNT led all telecasts with 4.72mln, and the net’s other 2 games notched 3rd (4.37mln) and 4th (4.24mln) while an ep of its “Inside the NBA” (2.20mln) took 7th. ESPN’s games featuring the Magic and Celtics, meanwhile, notched 2nd (4.46mln), 5th (3.97mln) and 6th (3.91mln). Completing the top 10 were 2 consecutive hours of WWE content on USA that averaged 2.12mln, plus an ep of Discovery Channel’s “Deadliest Catch” (2.08mln). (Data provided by Nielsen)

05/24/2010-05/30/2010
TOTAL-05/24/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NBA PLAYOFFS-05/27/2010 SUNS/LAKERS TNT …T… 9:00 PM 171 3.6 11 4721
2 NBA PLAYOFFS-CONF FNLS L-05/24/2010 MAGIC/CELTICS ESPN M…… 8:29 PM 195 3.4 10 4460
3 NBA PLAYOFFS-05/25/2010 LAKERS/SUNS TNT .T….. 9:00 PM 159 3.3 10 4366
4 NBA PLAYOFFS-05/29/2010 LAKERS/SUNS TNT …..S. 8:34 PM 178 3.2 12 4241
5 NBA PLAYOFFS-CONF FNLS L-05/28/2010 MAGIC/CELTICS ESPN ….F.. 8:29 PM 171 3 11 3970
6 NBA PLAYOFFS-CONF FNLS L-05/26/2010 CELTICS/MAGIC ESPN ..W…. 8:29 PM 182 3 9 3905
7 INSIDE THE NBA PLAYOFFS-05/27/2010 TNT …T… 11:51 PM 50 1.7 7 2198
8 WWE ENTERTAINMENT-05/24/2010 WWE RAW USA M…… 10:00 PM 63 1.6 5 2147
9 WWE ENTERTAINMENT-05/24/2010 WWE RAW USA M…… 9:00 PM 60 1.6 4 2083
10 DEADLIEST CATCH-05/25/2010 WHEN HELL FREEZES OVER DISC .T….. 9:00 PM 61 1.6 4 2080

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