NBA playoff games dominated cable during the week of May 24-30 among 18-49s, as 6 NBA playoff games
(3 each on TNT and ESPN) dominated the week’s list of top cable shows in delivery in the demo. A Suns-Lakers game on TNT led all telecasts with 4.72mln, and the net’s other 2 games notched 3rd (4.37mln) and 4th (4.24mln) while an ep of its “Inside the NBA” (2.20mln) took 7th. ESPN’s games featuring the Magic and Celtics, meanwhile, notched 2nd (4.46mln), 5th (3.97mln) and 6th (3.91mln). Completing the top 10 were 2 consecutive hours of WWE content on USA that averaged 2.12mln, plus an ep of Discovery Channel’s “Deadliest Catch” (2.08mln). (Data provided by Nielsen)

05/24/2010-05/30/2010
TOTAL-05/24/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NBA PLAYOFFS-05/27/2010 SUNS/LAKERS TNT …T… 9:00 PM 171 3.6 11 4721
2 NBA PLAYOFFS-CONF FNLS L-05/24/2010 MAGIC/CELTICS ESPN M…… 8:29 PM 195 3.4 10 4460
3 NBA PLAYOFFS-05/25/2010 LAKERS/SUNS TNT .T….. 9:00 PM 159 3.3 10 4366
4 NBA PLAYOFFS-05/29/2010 LAKERS/SUNS TNT …..S. 8:34 PM 178 3.2 12 4241
5 NBA PLAYOFFS-CONF FNLS L-05/28/2010 MAGIC/CELTICS ESPN ….F.. 8:29 PM 171 3 11 3970
6 NBA PLAYOFFS-CONF FNLS L-05/26/2010 CELTICS/MAGIC ESPN ..W…. 8:29 PM 182 3 9 3905
7 INSIDE THE NBA PLAYOFFS-05/27/2010 TNT …T… 11:51 PM 50 1.7 7 2198
8 WWE ENTERTAINMENT-05/24/2010 WWE RAW USA M…… 10:00 PM 63 1.6 5 2147
9 WWE ENTERTAINMENT-05/24/2010 WWE RAW USA M…… 9:00 PM 60 1.6 4 2083
10 DEADLIEST CATCH-05/25/2010 WHEN HELL FREEZES OVER DISC .T….. 9:00 PM 61 1.6 4 2080

The Daily

Subscribe

Doing Good

Following the flooding in central Texas over the weekend, Sinclair and The Salvation Army are launching Sinclair Cares: Texas Tragedy Relief. The national fundraising campaign will support those

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.