Top Cable Shows (18-49) – Week of 5/24/10
By | May 29, 2010
NBA playoff games dominated cable during the week of May 24-30 among 18-49s, as 6 NBA playoff games
(3 each on TNT and ESPN) dominated the week’s list of top cable shows in delivery in the demo. A Suns-Lakers game on TNT led all telecasts with 4.72mln, and the net’s other 2 games notched 3rd (4.37mln) and 4th (4.24mln) while an ep of its “Inside the NBA” (2.20mln) took 7th. ESPN’s games featuring the Magic and Celtics, meanwhile, notched 2nd (4.46mln), 5th (3.97mln) and 6th (3.91mln). Completing the top 10 were 2 consecutive hours of WWE content on USA that averaged 2.12mln, plus an ep of Discovery Channel’s “Deadliest Catch” (2.08mln). (Data provided by Nielsen)
(3 each on TNT and ESPN) dominated the week’s list of top cable shows in delivery in the demo. A Suns-Lakers game on TNT led all telecasts with 4.72mln, and the net’s other 2 games notched 3rd (4.37mln) and 4th (4.24mln) while an ep of its “Inside the NBA” (2.20mln) took 7th. ESPN’s games featuring the Magic and Celtics, meanwhile, notched 2nd (4.46mln), 5th (3.97mln) and 6th (3.91mln). Completing the top 10 were 2 consecutive hours of WWE content on USA that averaged 2.12mln, plus an ep of Discovery Channel’s “Deadliest Catch” (2.08mln). (Data provided by Nielsen)
| 05/24/2010-05/30/2010 | ||||||||||||
| TOTAL-05/24/2010 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | NBA PLAYOFFS-05/27/2010 | SUNS/LAKERS | TNT | …T… | 9:00 PM | 171 | 3.6 | 11 | 4721 | |||
| 2 | NBA PLAYOFFS-CONF FNLS L-05/24/2010 | MAGIC/CELTICS | ESPN | M…… | 8:29 PM | 195 | 3.4 | 10 | 4460 | |||
| 3 | NBA PLAYOFFS-05/25/2010 | LAKERS/SUNS | TNT | .T….. | 9:00 PM | 159 | 3.3 | 10 | 4366 | |||
| 4 | NBA PLAYOFFS-05/29/2010 | LAKERS/SUNS | TNT | …..S. | 8:34 PM | 178 | 3.2 | 12 | 4241 | |||
| 5 | NBA PLAYOFFS-CONF FNLS L-05/28/2010 | MAGIC/CELTICS | ESPN | ….F.. | 8:29 PM | 171 | 3 | 11 | 3970 | |||
| 6 | NBA PLAYOFFS-CONF FNLS L-05/26/2010 | CELTICS/MAGIC | ESPN | ..W…. | 8:29 PM | 182 | 3 | 9 | 3905 | |||
| 7 | INSIDE THE NBA PLAYOFFS-05/27/2010 | TNT | …T… | 11:51 PM | 50 | 1.7 | 7 | 2198 | ||||
| 8 | WWE ENTERTAINMENT-05/24/2010 | WWE RAW | USA | M…… | 10:00 PM | 63 | 1.6 | 5 | 2147 | |||
| 9 | WWE ENTERTAINMENT-05/24/2010 | WWE RAW | USA | M…… | 9:00 PM | 60 | 1.6 | 4 | 2083 | |||
| 10 | DEADLIEST CATCH-05/25/2010 | WHEN HELL FREEZES OVER | DISC | .T….. | 9:00 PM | 61 | 1.6 | 4 | 2080 | |||