While NFL franchises were busy picking future players, ESPN’s prime coverage of the league’s ‘10 draft thumped the competition in cable viewership among 18-49s (Live+SD) during the week of Apr 19-25, delivering 4.24mln in the demo. History’s “America the Story of US” (2.59mln) notched 2nd, History’s “Pawn Stars” (2.58mln) 3rd and Comedy Central’s “South Park” (2.47mln) 4th. 4 of the remaining 6 slots belonged to NBA playoff action, including 1 game on ESPN (2.37mln) and a trio on TNT that averaged 2.24mln. 2 additional eps of History’s “Pawn Stars” completed the top 10 and averaged 2.24mln. (Data provided by Nielsen)

04/19/2010-04/25/2010
TOTAL-04/19/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL DRAFT L-04/22/2010 ROUND 1 ESPN …T… 7:30 PM 230 3.2 10 4236
2 AMERICA THE STORY OF US-04/25/2010 REBELS/REVOLUTION HIST ……S 9:00 PM 115 2 5 2587
3 PAWN STARS-04/25/2010 THE BRITISH ARE COMING HIST ……S 8:30 PM 30 2 5 2577
4 SOUTH PARK-04/21/2010 SOUTHPARK 1406 CMDY ..W…. 10:00 PM 30 1.9 5 2472
5 NBA PLAYOFFS-1ST RD L-04/24/2010 LAKERS/THUNDER ESPN …..S. 9:35 PM 169 1.8 6 2369
6 NBA PLAYOFFS-04/20/2010 THUNDER/LAKERS TNT .T….. 10:42 PM 177 1.7 7 2293
7 PAWN STARS-04/19/2010 HELL WEEK HIST M…… 10:00 PM 30 1.7 5 2258
8 NBA PLAYOFFS-04/19/2010 BULLS/CAVALIERS TNT M…… 8:05 PM 156 1.7 5 2253
9 PAWN STARS-04/25/2010 ZZZZZZ HIST ……S 8:00 PM 30 1.7 5 2210
10 NBA PLAYOFFS-04/22/2010 LAKERS/THUNDER TNT …T… 9:48 PM 159 1.7 5 2186

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