The return of Discovery Channel’s “Deadliest Catch” landed the trophy for cable viewership among 18-49s (Live+SD) during the week of Apr 12-18, earning 2.71mln in the demo. An hour of WWE on USA took 2nd while combining with the weekly event’s previous segment, in 7th, to avg 2.32mln. Comedy Central’s “South Park” (2.45mln) notched 3rd and History’s “Pawn Stars” (2.27mln) 4th, followed by a pair of NBA playoff telecasts, 1 each on TNT (2.15mln) and ESPN (2.14mln). Completing the top 10 were 2 eps of “Family Guy” on TBS that averaged 2mln 18-49s and an installment of Discovery Channel’s “Life” (1.93mln). (Data provided by Nielsen)

04/12/2010-04/18/2010
TOTAL-04/12/2010
PROGRAMS TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
RANK Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 DEADLIEST CATCH-04/13/2010 SLOW BURN DISC .T….. 9:00 PM 61 2.1 5 2714
2 WWE ENTERTAINMENT-04/12/2010 WWE RAW USA M…… 10:00 PM 64 1.9 6 2499
3 SOUTH PARK-04/14/2010 SOUTHPARK 1405 CMDY ..W…. 10:00 PM 30 1.9 5 2451
4 PAWN STARS-04/12/2010 BOW LEGGED HIST M…… 10:00 PM 30 1.7 5 2267
5 NBA PLAYOFFS-04/18/2010 SPURS/MAVERICKS TNT ……S 8:18 PM 155 1.6 4 2150
6 NBA PLAYOFFS-1ST RD L-04/17/2010 HEAT/CELTICS ESPN …..S. 8:05 PM 176 1.6 6 2144
7 WWE ENTERTAINMENT-04/12/2010 WWE RAW USA M…… 9:00 PM 60 1.6 4 2135
8 FAMILY GUY-04/18/2010 ADSM ……S 11:00 PM 30 1.6 5 2082
9 LIFE-04/18/2010 PRIMATES DISC ……S 9:00 PM 60 1.5 4 1929
10 FAMILY GUY-04/13/2010 ADSM .T….. 11:30 PM 30 1.5 6 1916

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