The return of Discovery Channel’s “Deadliest Catch” landed the trophy for cable viewership among 18-49s (Live+SD) during the week of Apr 12-18, earning 2.71mln in the demo. An hour of WWE on USA took 2nd while combining with the weekly event’s previous segment, in 7th, to avg 2.32mln. Comedy Central’s “South Park” (2.45mln) notched 3rd and History’s “Pawn Stars” (2.27mln) 4th, followed by a pair of NBA playoff telecasts, 1 each on TNT (2.15mln) and ESPN (2.14mln). Completing the top 10 were 2 eps of “Family Guy” on TBS that averaged 2mln 18-49s and an installment of Discovery Channel’s “Life” (1.93mln). (Data provided by Nielsen)

04/12/2010-04/18/2010
TOTAL-04/12/2010
PROGRAMS TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
RANK Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 DEADLIEST CATCH-04/13/2010 SLOW BURN DISC .T….. 9:00 PM 61 2.1 5 2714
2 WWE ENTERTAINMENT-04/12/2010 WWE RAW USA M…… 10:00 PM 64 1.9 6 2499
3 SOUTH PARK-04/14/2010 SOUTHPARK 1405 CMDY ..W…. 10:00 PM 30 1.9 5 2451
4 PAWN STARS-04/12/2010 BOW LEGGED HIST M…… 10:00 PM 30 1.7 5 2267
5 NBA PLAYOFFS-04/18/2010 SPURS/MAVERICKS TNT ……S 8:18 PM 155 1.6 4 2150
6 NBA PLAYOFFS-1ST RD L-04/17/2010 HEAT/CELTICS ESPN …..S. 8:05 PM 176 1.6 6 2144
7 WWE ENTERTAINMENT-04/12/2010 WWE RAW USA M…… 9:00 PM 60 1.6 4 2135
8 FAMILY GUY-04/18/2010 ADSM ……S 11:00 PM 30 1.6 5 2082
9 LIFE-04/18/2010 PRIMATES DISC ……S 9:00 PM 60 1.5 4 1929
10 FAMILY GUY-04/13/2010 ADSM .T….. 11:30 PM 30 1.5 6 1916

The Daily

Subscribe

FCC Roundtable Urges Cross-Sector Collaboration in Weather Disasters

The FCC ’s roundtable Monday on the telecom response during natural disasters was especially timely considering the catastrophic flooding that took place in central Texas over the July Fourth weekend.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.