History’s “Pawn Stars” (2.36mln) overtook last week’s winner, WWE on USA (2.36mln), by the slimmest of margins (1K homes) to pace cable in viewership among 18-49s (Live+SD) during the week of Apr 5-11. Comedy Central’s “South Park” (2.25mln), in 3rd, preceded an additional WWE hour that delivered 2.08mln in the demo. 3 eps of “Family Guy” on Adult Swim inhabited the ensuing 3 spots with an avg of 1.96mln 18-49s, and completing the top 10 were Lifetime’s “Project Runway” (1.91mln), History’s “American Pickers” (1.88mln) and Discovery Channel’s “Life” (1.78mln). (Data provided by Nielsen)

04/05/2010-04/11/2010
TOTAL-04/05/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 PAWN STARS-04/05/2010 HELMET HEAD HIST M…… 10:00 PM 30 1.8 5 2362
2 WWE ENTERTAINMENT-04/05/2010 WWE RAW USA M…… 10:00 PM 67 1.8 5 2361
3 SOUTH PARK-04/07/2010 SOUTHPARK 1404 CMDY ..W…. 10:00 PM 30 1.7 5 2250
4 WWE ENTERTAINMENT-04/05/2010 WWE RAW USA M…… 9:00 PM 60 1.6 4 2083
5 FAMILY GUY-04/05/2010 ADSM M…… 11:30 PM 30 1.5 5 1967
6 FAMILY GUY-04/07/2010 ADSM ..W…. 11:30 PM 30 1.5 6 1954
7 FAMILY GUY-04/06/2010 ADSM .T….. 11:30 PM 30 1.5 6 1947
8 PROJECT RUNWAY-04/08/2010 0212 LIF …T… 10:00 PM 60 1.4 4 1908
9 AMERICAN PICKERS-04/05/2010 LELANDS CAFE HIST M…… 9:30 PM 30 1.4 4 1875
10 LIFE-04/11/2010 INSECTS DISC ……S 9:00 PM 60 1.4 4 1782

The Daily

Subscribe

Tech Emmys

Comcast , Charter , Cox , AT&T and DISH are among those receiving Technology & Engineering Emmys for developing and pioneering deployment of synchronized local DMA advertising capabilities for

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up