Continuing its steady overall ratings climb, History’s “Pawn Stars” excelled during the week of Mar 1-7 by leading cable in viewership among 18-49s (Live+SD) with 3.08mln. Moreover, an additional ep garnered 2.68mln in the demo to notch 3rd, with an hour of WWE wrestling on USA splitting the pair with 2.70mln. An additional WWE hour took 4th (2.47mln), followed by USA’s “Burn Notice” (2.16mln) and History’s Pawn lead-in “American Pickers” (1.99mln). Completing the top 10 were 3 eps of “Family Guy” on Adult Swim that averaged 1.91mln and E!’s “Live from the Red Carpet: 2010 Academy Awards” (1.87mln). (Data provided by Nielsen)

Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 PAWN STARS-03/01/2010 BACKROOM BRAWL HIST M…… 10:30 PM 30 2.3 6 3075
2 WWE ENTERTAINMENT-03/01/2010 WWE RAW USA M…… 10:00 PM 67 2.1 6 2702
3 PAWN STARS-03/01/2010 FORTUNE IN FLAMES HIST M…… 10:00 PM 30 2 5 2680
4 WWE ENTERTAINMENT-03/01/2010 WWE RAW USA M…… 9:00 PM 60 1.9 5 2470
5 BURN NOTICE-03/04/2010 316 DEVIL YOU KNOW USA …T… 10:00 PM 60 1.6 5 2164
6 AMERICAN PICKERS-03/01/2010 MOLE MAN HIST M…… 9:00 PM 60 1.5 4 1990
7 FAMILY GUY-03/01/2010 TBSC M…… 9:30 PM 30 1.5 4 1939
8 FAMILY GUY-03/01/2010 TBSC M…… 10:00 PM 30 1.5 4 1912
9 LRC: 2010 ACADEMY AWARDS-03/07/2010 ENT ……S 6:00 PM 120 1.4 5 1873
10 FAMILY GUY-03/01/2010 TBSC M…… 10:30 PM 30 1.4 4 1865

The Daily


Doing Good

T-Mobile is donating $1.25 million towards causes that are advancing educational equity for LGBTQ+ youth. A sum of $1 million will be directed towards the Human Rights Campaign Foundation’s new financial and digital literacy initiatives. An additional $250,000 will go towards GLSEN’s efforts to make schools safer and more inclusive for LGBTQ+ students. “We’re proud […]

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