Continuing its steady overall ratings climb, History’s “Pawn Stars” excelled during the week of Mar 1-7 by leading cable in viewership among 18-49s (Live+SD) with 3.08mln. Moreover, an additional ep garnered 2.68mln in the demo to notch 3rd, with an hour of WWE wrestling on USA splitting the pair with 2.70mln. An additional WWE hour took 4th (2.47mln), followed by USA’s “Burn Notice” (2.16mln) and History’s Pawn lead-in “American Pickers” (1.99mln). Completing the top 10 were 3 eps of “Family Guy” on Adult Swim that averaged 1.91mln and E!’s “Live from the Red Carpet: 2010 Academy Awards” (1.87mln). (Data provided by Nielsen)

03/01/2010-03/07/2010
TOTAL-03/01/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 PAWN STARS-03/01/2010 BACKROOM BRAWL HIST M…… 10:30 PM 30 2.3 6 3075
2 WWE ENTERTAINMENT-03/01/2010 WWE RAW USA M…… 10:00 PM 67 2.1 6 2702
3 PAWN STARS-03/01/2010 FORTUNE IN FLAMES HIST M…… 10:00 PM 30 2 5 2680
4 WWE ENTERTAINMENT-03/01/2010 WWE RAW USA M…… 9:00 PM 60 1.9 5 2470
5 BURN NOTICE-03/04/2010 316 DEVIL YOU KNOW USA …T… 10:00 PM 60 1.6 5 2164
6 AMERICAN PICKERS-03/01/2010 MOLE MAN HIST M…… 9:00 PM 60 1.5 4 1990
7 FAMILY GUY-03/01/2010 TBSC M…… 9:30 PM 30 1.5 4 1939
8 FAMILY GUY-03/01/2010 TBSC M…… 10:00 PM 30 1.5 4 1912
9 LRC: 2010 ACADEMY AWARDS-03/07/2010 ENT ……S 6:00 PM 120 1.4 5 1873
10 FAMILY GUY-03/01/2010 TBSC M…… 10:30 PM 30 1.4 4 1865

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RMCA Transforms into Media+Tech Collective

The Rocky Mountain Cable Association is tearing down all its boundaries. On the surface, it may look like its just-revealed rebrand to the Media+Tech Collective is the latest example of a group shedding cable

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