MSNBC’s Vancouver Olympics coverage won gold in cable viewership among 18-49s (Live+SD) during the week of Feb 15-21, earning 4.53mln in the demo for a 130min Sun block and 3.76mln for an ensuing 13min period. A pair of “Keeping Up with the Kardashians” eps on E! followed with a demo avg of 3.19mln, leading 2 hours of WWE content on USA that averaged 2.41mln and were split by MTV’s “16 and Pregnant” (2.39mln). Completing the top 10 were 2 eps of History’s “Pawn Stars” that averaged 2.07mln and an ep of “Family Guy” on Adult Swim (2.00mln). (Data provided by Nielsen)

02/15/2010-02/21/2010
TOTAL-02/15/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 W OLY PRIME-02/21/2010 MSNBC ……S 7:45 PM 130 3.4 9 4530
2 W OLY PRIME POST-02/21/2010 MSNBC ……S 9:55 PM 13 2.9 7 3760
3 KEEPING UP KARDASHIANS-02/21/2010 410 ENT ……S 10:00 PM 30 2.7 7 3502
4 KEEPING UP KARDASHIANS-02/15/2010 409 ENT M…… 10:00 PM 60 2.2 6 2880
5 WWE ENTERTAINMENT-02/15/2010 USA M…… 10:00 PM 66 1.9 5 2471
6 16 AND PREGNANT 2-02/16/2010 201 MTV .T….. 10:00 PM 60 1.8 5 2387
7 WWE ENTERTAINMENT-02/15/2010 USA M…… 9:00 PM 60 1.8 4 2346
8 PAWN STARS-02/15/2010 OFF THE WAGON HIST M…… 10:30 PM 30 1.7 4 2174
9 FAMILY GUY-02/18/2010 ADSM …T… 11:30 PM 30 1.5 5 2000
10 PAWN STARS-02/15/2010 SPOONING PAUL REVERE HIST M…… 10:00 PM 30 1.5 4 1964

The Daily

Subscribe
Wednesday–September 9

MS Now’s Big DTC Bet

At the inaugural Status Summit in NYC on Wednesday, MS Now President Rebecca Kutler laid out the vision for Versant’s newly launched DTC product.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Nov 3
Most Powerful Women Awards Gala Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 4
Top Women Leadership Forum Top Women Leadership Forum
Mar 30
CTV World 2027 PERFORMANCE ACROSS EVERY SCREEN
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.