MSNBC’s Vancouver Olympics coverage won gold in cable viewership among 18-49s (Live+SD) during the week of Feb 15-21, earning 4.53mln in the demo for a 130min Sun block and 3.76mln for an ensuing 13min period. A pair of “Keeping Up with the Kardashians” eps on E! followed with a demo avg of 3.19mln, leading 2 hours of WWE content on USA that averaged 2.41mln and were split by MTV’s “16 and Pregnant” (2.39mln). Completing the top 10 were 2 eps of History’s “Pawn Stars” that averaged 2.07mln and an ep of “Family Guy” on Adult Swim (2.00mln). (Data provided by Nielsen)

02/15/2010-02/21/2010
TOTAL-02/15/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 W OLY PRIME-02/21/2010 MSNBC ……S 7:45 PM 130 3.4 9 4530
2 W OLY PRIME POST-02/21/2010 MSNBC ……S 9:55 PM 13 2.9 7 3760
3 KEEPING UP KARDASHIANS-02/21/2010 410 ENT ……S 10:00 PM 30 2.7 7 3502
4 KEEPING UP KARDASHIANS-02/15/2010 409 ENT M…… 10:00 PM 60 2.2 6 2880
5 WWE ENTERTAINMENT-02/15/2010 USA M…… 10:00 PM 66 1.9 5 2471
6 16 AND PREGNANT 2-02/16/2010 201 MTV .T….. 10:00 PM 60 1.8 5 2387
7 WWE ENTERTAINMENT-02/15/2010 USA M…… 9:00 PM 60 1.8 4 2346
8 PAWN STARS-02/15/2010 OFF THE WAGON HIST M…… 10:30 PM 30 1.7 4 2174
9 FAMILY GUY-02/18/2010 ADSM …T… 11:30 PM 30 1.5 5 2000
10 PAWN STARS-02/15/2010 SPOONING PAUL REVERE HIST M…… 10:00 PM 30 1.5 4 1964

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