TNT’s NBA All-Star coverage dunked the competition to lead cable in viewership among 18-49s (Live+SD) during the week of Feb 8-14. The game itself delivered 3.79mln in the demo to lead all telecasts, while a 150-min block of the league’s Sat night festivities, including the slam dunk contest, garnered 3.20mln. 2 hours of WWE content on USA averaged 2.61mln to notch spots 3 and 5, and an ep of History’s “Pawn Stars” (2.48mln) split that pair as another series ep took 6th with 2.29mln. USA’s “Burn Notice” (2.27mln) took 7th, E!’s “Keeping Up with the Kardashians” (1.92mln) 9th, and completing the top 10 were 2 additional blocks of  Sat night NBA content that averaged 1.96mln. (Data provided by Nielsen)

02/08/2010-02/14/2010
TOTAL-02/08/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 2010 NBA ALL STAR GAME-02/14/2010 EAST VS WEST TNT ……S 8:42 PM 183 2.9 8 3792
2 NBA ALLSTAR SAT NIGHT-02/13/2010 TNT …..S. 8:30 PM 150 2.4 7 3202
3 WWE ENTERTAINMENT-02/08/2010 WWE RAW USA M…… 10:00 PM 70 2.1 6 2765
4 PAWN STARS-02/08/2010 CHOPPER GAMBLE HIST M…… 10:30 PM 30 1.9 5 2476
5 WWE ENTERTAINMENT-02/08/2010 WWE RAW USA M…… 9:00 PM 60 1.9 4 2441
6 PAWN STARS-02/08/2010 PINBALL WIZARDS HIST M…… 10:00 PM 30 1.7 5 2292
7 BURN NOTICE-02/11/2010 313 ENEMIES CLOSER USA …T… 10:00 PM 61 1.7 5 2267
8 NBA ALLSTAR TIP OFF-02/13/2010 NBA TIP-OFF ALLSTAR TNT …..S. 8:10 PM 20 1.5 5 2014
9 KEEPING UP KARDASHIANS-02/14/2010 408 ENT ……S 10:00 PM 30 1.5 4 1919
10 NBA H.O.R.S.E ALLSTAR-02/13/2010 TNT …..S. 7:00 PM 70 1.4 6 1895

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