18-49s (Live+SD) flocked to football on ESPN during the week of Dec 28-Jan 3, as the net dominated delivery in the demo with 7 of the top 10 telecasts. Its Bears-Vikings clash on MNF (8.02mln) led the way, followed by the Alamo Bowl (3.32mln) in 2nd, Chick-fil-A Bowl (3.03mln) in 4th, Liberty Bowl (2.45mln) in 7th, Holiday Bowl (2.44mln) in 8th, Outback Bowl (2.42mln) in 9th and Champs Sports Bowl (2.37mln) in 10th. Interspersed among the pigskin were E!’s “Keeping Up with the Kardashians” (3.19mln) and 2 WWE content hours on USA that averaged 2.53mln in the demo. (Data provided by Nielsen)

12/28/2009-01/03/2010
TOTAL-12/28/2009
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-12/28/2009 VIKINGS/BEARS ESPN M…… 8:30 PM 217 6.1 17 8017
2 COLL FTBALL-BOWL GAME L-01/02/2010 MICHIGAN STATE/TEXAS TECH ESPN …..S. 9:08 PM 242 2.5 8 3311
3 KEEPING UP KARDASHIANS-01/03/2010 404 ENT ……S 10:00 PM 60 2.4 6 3190
4 COLL FTBALL-BOWL GAME L-12/31/2009 VIRGINIA TECH/TENNESSEE ESPN …T… 7:30 PM 208 2.3 9 3030
5 WWE ENTERTAINMENT-12/28/2009 WWE RAW USA M…… 10:00 PM 68 2 5 2591
6 WWE ENTERTAINMENT-12/28/2009 WWE RAW USA M…… 9:00 PM 60 1.9 5 2471
7 COLL FTBALL-BOWL GAME L-01/02/2010 ARKANSAS/EAST CAROLINA ESPN …..S. 5:30 PM 218 1.9 7 2449
8 COLL FTBALL-BOWL GAME L-12/30/2009 ARIZONA/NEBRASKA ESPN ..W…. 8:13 PM 192 1.9 6 2437
9 COLL FTBALL-BOWL GAME L-01/01/2010 NORTHWESTERN/AUBURN ESPN ….F.. 11:01 AM 249 1.8 7 2419
10 COLL FTBALL-BOWL GAME L-12/29/2009 MIAMI (FL)/WISCONSIN ESPN .T….. 8:00 PM 201 1.8 5 2365

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