Top Cable Shows (18-49) – Week of 12/28/09
By | January 7, 2010
18-49s (Live+SD) flocked to football on ESPN during the week of Dec 28-Jan 3, as the net dominated delivery in the demo with 7 of the top 10 telecasts. Its Bears-Vikings clash on MNF (8.02mln) led the way, followed by the Alamo Bowl (3.32mln) in 2nd, Chick-fil-A Bowl (3.03mln) in 4th, Liberty Bowl (2.45mln) in 7th, Holiday Bowl (2.44mln) in 8th, Outback Bowl (2.42mln) in 9th and Champs Sports Bowl (2.37mln) in 10th. Interspersed among the pigskin were E!’s “Keeping Up with the Kardashians” (3.19mln) and 2 WWE content hours on USA that averaged 2.53mln in the demo. (Data provided by Nielsen)
| 12/28/2009-01/03/2010 | ||||||||||||
| TOTAL-12/28/2009 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | NFL REGULAR SEASON L-12/28/2009 | VIKINGS/BEARS | ESPN | M…… | 8:30 PM | 217 | 6.1 | 17 | 8017 | |||
| 2 | COLL FTBALL-BOWL GAME L-01/02/2010 | MICHIGAN STATE/TEXAS TECH | ESPN | …..S. | 9:08 PM | 242 | 2.5 | 8 | 3311 | |||
| 3 | KEEPING UP KARDASHIANS-01/03/2010 | 404 | ENT | ……S | 10:00 PM | 60 | 2.4 | 6 | 3190 | |||
| 4 | COLL FTBALL-BOWL GAME L-12/31/2009 | VIRGINIA TECH/TENNESSEE | ESPN | …T… | 7:30 PM | 208 | 2.3 | 9 | 3030 | |||
| 5 | WWE ENTERTAINMENT-12/28/2009 | WWE RAW | USA | M…… | 10:00 PM | 68 | 2 | 5 | 2591 | |||
| 6 | WWE ENTERTAINMENT-12/28/2009 | WWE RAW | USA | M…… | 9:00 PM | 60 | 1.9 | 5 | 2471 | |||
| 7 | COLL FTBALL-BOWL GAME L-01/02/2010 | ARKANSAS/EAST CAROLINA | ESPN | …..S. | 5:30 PM | 218 | 1.9 | 7 | 2449 | |||
| 8 | COLL FTBALL-BOWL GAME L-12/30/2009 | ARIZONA/NEBRASKA | ESPN | ..W…. | 8:13 PM | 192 | 1.9 | 6 | 2437 | |||
| 9 | COLL FTBALL-BOWL GAME L-01/01/2010 | NORTHWESTERN/AUBURN | ESPN | ….F.. | 11:01 AM | 249 | 1.8 | 7 | 2419 | |||
| 10 | COLL FTBALL-BOWL GAME L-12/29/2009 | MIAMI (FL)/WISCONSIN | ESPN | .T….. | 8:00 PM | 201 | 1.8 | 5 | 2365 | |||