18-49s (Live+SD) flocked to football on ESPN during the week of Dec 28-Jan 3, as the net dominated delivery in the demo with 7 of the top 10 telecasts. Its Bears-Vikings clash on MNF (8.02mln) led the way, followed by the Alamo Bowl (3.32mln) in 2nd, Chick-fil-A Bowl (3.03mln) in 4th, Liberty Bowl (2.45mln) in 7th, Holiday Bowl (2.44mln) in 8th, Outback Bowl (2.42mln) in 9th and Champs Sports Bowl (2.37mln) in 10th. Interspersed among the pigskin were E!’s “Keeping Up with the Kardashians” (3.19mln) and 2 WWE content hours on USA that averaged 2.53mln in the demo. (Data provided by Nielsen)

12/28/2009-01/03/2010
TOTAL-12/28/2009
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-12/28/2009 VIKINGS/BEARS ESPN M…… 8:30 PM 217 6.1 17 8017
2 COLL FTBALL-BOWL GAME L-01/02/2010 MICHIGAN STATE/TEXAS TECH ESPN …..S. 9:08 PM 242 2.5 8 3311
3 KEEPING UP KARDASHIANS-01/03/2010 404 ENT ……S 10:00 PM 60 2.4 6 3190
4 COLL FTBALL-BOWL GAME L-12/31/2009 VIRGINIA TECH/TENNESSEE ESPN …T… 7:30 PM 208 2.3 9 3030
5 WWE ENTERTAINMENT-12/28/2009 WWE RAW USA M…… 10:00 PM 68 2 5 2591
6 WWE ENTERTAINMENT-12/28/2009 WWE RAW USA M…… 9:00 PM 60 1.9 5 2471
7 COLL FTBALL-BOWL GAME L-01/02/2010 ARKANSAS/EAST CAROLINA ESPN …..S. 5:30 PM 218 1.9 7 2449
8 COLL FTBALL-BOWL GAME L-12/30/2009 ARIZONA/NEBRASKA ESPN ..W…. 8:13 PM 192 1.9 6 2437
9 COLL FTBALL-BOWL GAME L-01/01/2010 NORTHWESTERN/AUBURN ESPN ….F.. 11:01 AM 249 1.8 7 2419
10 COLL FTBALL-BOWL GAME L-12/29/2009 MIAMI (FL)/WISCONSIN ESPN .T….. 8:00 PM 201 1.8 5 2365

The Daily

Subscribe

AMC’s ‘Nautilus’ Explores the Origins of Captain Nemo

Captain Namo is one of the most famous characters in all of sci-fi. Yet, while Jules Verne’s ill-fated explorer has starred in many adaptations, none has dived so deeply into Nemo’s origin story as AMC’s “Nautilus.”

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.