For 18-49s (Live+SD) on cable during the week of Dec 21-27, ‘twas the season for football and an old holiday classic. ESPN’s MNF (5.50mln) featuring the ‘Skins and Giants led all telecasts in the demo, while NFL Net’s Sat night game (3.22mln) featuring the Chargers and Titans took 2nd. The Emerald Bowl (2.94mln) on ESPN was next, followed by the net’s 16-min pre-game content (2.35mln). Landing in 5th was an airing of “A Christmas Story” on TBS, which joined with another airing on the net to avg 2.28mln. WWE content (2.22mln) on USA notched 6th, and completing the top 10 were E!’s “Keeping Up with the Kardashians” (2.16mln), History’s “Pawn Stars” (2.15mln) and the Meineke Car Care Bowl (2.15mln) on ESPN. (Data provided by Nielsen)

Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-12/21/2009 GIANTS/REDSKINS ESPN M…… 8:29 PM 188 4.2 12 5500
2 NFL REGULAR SEASON GAME-12/25/2009 2009 – CHARGERS VS. TITANS NFLN ….F.. 7:34 PM 176 2.4 8 3223
3 COLL FTBALL-BOWL GAME L-12/26/2009 BOSTON COLLEGE/USC ESPN …..S. 8:00 PM 206 2.2 7 2839
4 COLL FTB TONIGHT SCOREB L-12/26/2009 ESPN …..S. 7:44 PM 16 1.8 7 2352
5 24 HOURS OF A XMAS STORY-12/25/2009 24 HOURS OF A XMAS STORY TBSC ….F.. 10:00 AM 120 1.8 8 2337
6 WWE ENTERTAINMENT-12/21/2009 WWE RAW USA M…… 10:00 PM 71 1.7 5 2223
7 24 HOURS OF A XMAS STORY-12/24/2009 24 HOURS OF A XMAS STORY TBSC …T… 8:00 PM 120 1.7 6 2207
8 KEEPING UP KARDASHIANS-12/27/2009 403 ENT ……S 10:00 PM 30 1.6 4 2162
9 PAWN STARS-12/27/2009 RICKS BAD DAY HIST ……S 10:30 PM 30 1.6 5 2151
10 COLL FTBALL-BOWL GAME L-12/26/2009 PITTSBURGH/UNC ESPN …..S. 4:30 PM 194 1.6 7 2147
11 24 HOURS OF A XMAS STORY-12/25/2009 24 HOURS OF A XMAS STORY TBSC ….F.. 12:00 PM 120 1.6 7 2139

The Daily


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