Following an approx month-long hiatus, pro football returned to ESPN to lead cable in viewership among 18-49s (Live+SD) during the week of Jan 25-31. The net’s Pro Bowl coverage garnered 5.58mln in the demo, crushing the ensuing 3 shows bunched tightly in spots 2-4, MTV’s “Teen Mom” (2.65mln), History’s “Pawn Stars” (2.62mln) and an hour of WWE wrestling on USA (2.60mln). USA’s “Burn Notice” (2.52mln) took 5th, the net’s other wrestling hour 6th (2.43mln) and an additional ep of “Pawn” (2.35mln) 7th. Completing the top 10 were 2 eps of “Family Guy” on Adult Swim that averaged 2.07mln, and E!’s “Keeping Up with the Kardashians” (2.10mln). (Data provided by Nielsen)              

01/25/2010-01/31/2010
TOTAL-01/25/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL PRO BOWL L-01/31/2010 2010 AFC-NFC PRO BOWL ESPN ……S 7:22 PM 202 4.2 11 5582
2 TEEN MOM-01/26/2010 108 MTV .T….. 10:00 PM 90 2 6 2653
3 PAWN STARS-01/25/2010 PEZZED OFF HIST M…… 10:30 PM 30 2 6 2615
4 WWE ENTERTAINMENT-01/25/2010 WWE RAW USA M…… 10:00 PM 71 2 6 2602
5 BURN NOTICE-01/28/2010 311 FRIENDLY FIRE USA …T… 10:00 PM 61 1.9 5 2524
6 WWE ENTERTAINMENT-01/25/2010 WWE RAW USA M…… 9:00 PM 60 1.8 5 2425
7 PAWN STARS-01/25/2010 SHOCKING CHUM HIST M…… 10:00 PM 30 1.8 5 2351
8 FAMILY GUY-01/27/2010 ADSM ..W…. 11:30 PM 30 1.6 6 2131
9 KEEPING UP KARDASHIANS-01/31/2010 407 ENT ……S 10:00 PM 30 1.6 4 2099
10 FAMILY GUY-01/26/2010 ADSM .T….. 11:30 PM 30 1.5 6 2007

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