Top Cable Shows (18-49) – Week of 1/25/10
By | February 5, 2010
Following an approx month-long hiatus, pro football returned to ESPN to lead cable in viewership among 18-49s (Live+SD) during the week of Jan 25-31. The net’s Pro Bowl coverage garnered 5.58mln in the demo, crushing the ensuing 3 shows bunched tightly in spots 2-4, MTV’s “Teen Mom” (2.65mln), History’s “Pawn Stars” (2.62mln) and an hour of WWE wrestling on USA (2.60mln). USA’s “Burn Notice” (2.52mln) took 5th, the net’s other wrestling hour 6th (2.43mln) and an additional ep of “Pawn” (2.35mln) 7th. Completing the top 10 were 2 eps of “Family Guy” on Adult Swim that averaged 2.07mln, and E!’s “Keeping Up with the Kardashians” (2.10mln). (Data provided by Nielsen)
| 01/25/2010-01/31/2010 | ||||||||||||
| TOTAL-01/25/2010 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | NFL PRO BOWL L-01/31/2010 | 2010 AFC-NFC PRO BOWL | ESPN | ……S | 7:22 PM | 202 | 4.2 | 11 | 5582 | |||
| 2 | TEEN MOM-01/26/2010 | 108 | MTV | .T….. | 10:00 PM | 90 | 2 | 6 | 2653 | |||
| 3 | PAWN STARS-01/25/2010 | PEZZED OFF | HIST | M…… | 10:30 PM | 30 | 2 | 6 | 2615 | |||
| 4 | WWE ENTERTAINMENT-01/25/2010 | WWE RAW | USA | M…… | 10:00 PM | 71 | 2 | 6 | 2602 | |||
| 5 | BURN NOTICE-01/28/2010 | 311 FRIENDLY FIRE | USA | …T… | 10:00 PM | 61 | 1.9 | 5 | 2524 | |||
| 6 | WWE ENTERTAINMENT-01/25/2010 | WWE RAW | USA | M…… | 9:00 PM | 60 | 1.8 | 5 | 2425 | |||
| 7 | PAWN STARS-01/25/2010 | SHOCKING CHUM | HIST | M…… | 10:00 PM | 30 | 1.8 | 5 | 2351 | |||
| 8 | FAMILY GUY-01/27/2010 | ADSM | ..W…. | 11:30 PM | 30 | 1.6 | 6 | 2131 | ||||
| 9 | KEEPING UP KARDASHIANS-01/31/2010 | 407 | ENT | ……S | 10:00 PM | 30 | 1.6 | 4 | 2099 | |||
| 10 | FAMILY GUY-01/26/2010 | ADSM | .T….. | 11:30 PM | 30 | 1.5 | 6 | 2007 | ||||