Top Cable Shows (18-49) – Week of 1/18/10
By | January 29, 2010
Following an approx month-long hiatus, pro football returned to ESPN to lead cable in viewership among 18-49s (Live+SD) during the week of Jan 25-31. The net’s Pro Bowl coverage garnered 5.58mln in the demo, crushing the ensuing 3 shows bunched tightly in spots 2-4, MTV’s “Teen Mom” (2.65mln), History’s “Pawn Stars” (2.62mln) and an hour of WWE wrestling on USA (2.60mln). USA’s “Burn Notice” (2.52mln) took 5th, the net’s other wrestling hour 6th (2.43mln) and an additional ep of “Pawn” (2.35mln) 7th. Completing the top 10 were 2 eps of “Family Guy” on Adult Swim that averaged 2.07mln, and E!’s “Keeping Up with the Kardashians” (2.10mln). (Data provided by Nielsen)
| 01/18/2010-01/24/2010 | ||||||||||||
| TOTAL-01/18/2010 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | JERSEY SHORE-01/21/2010 | 109 | MTV | …T… | 10:00 PM | 60 | 2.6 | 7 | 3360 | |||
| 2 | SATURDAY MOVIE III-01/23/2010 | THE PREGNANCY PACT | LIF | …..S. | 9:00 PM | 120 | 2.4 | 8 | 3221 | |||
| 3 | JERSEY SHORE: REUNION-01/21/2010 | MTV | …T… | 11:00 PM | 60 | 2.2 | 8 | 2906 | ||||
| 4 | WWE ENTERTAINMENT-01/18/2010 | WWE RAW | USA | M…… | 10:00 PM | 68 | 2 | 6 | 2677 | |||
| 5 | WWE ENTERTAINMENT-01/18/2010 | WWE RAW | USA | M…… | 9:00 PM | 60 | 1.9 | 4 | 2514 | |||
| 6 | BURN NOTICE-01/21/2010 | 310 A DARK ROAD | USA | …T… | 10:00 PM | 60 | 1.9 | 5 | 2513 | |||
| 7 | ICARLY-01/18/2010 | NAN | M…… | 8:00 PM | 30 | 1.8 | 5 | 2397 | ||||
| 8 | PAWN STARS-01/18/2010 | WHEELS | HIST | M…… | 10:30 PM | 30 | 1.8 | 5 | 2359 | |||
| 9 | KEEPING UP KARDASHIANS-01/24/2010 | 406 | ENT | ……S | 10:00 PM | 60 | 1.6 | 4 | 2159 | |||
| 10 | WHITE COLLAR-01/19/2010 | 1008 HARD SELL | USA | .T….. | 10:00 PM | 60 | 1.6 | 5 | 2123 | |||
