Following an approx month-long hiatus, pro football returned to ESPN to lead cable in viewership among 18-49s (Live+SD) during the week of Jan 25-31. The net’s Pro Bowl coverage garnered 5.58mln in the demo, crushing the ensuing 3 shows bunched tightly in spots 2-4, MTV’s “Teen Mom” (2.65mln), History’s “Pawn Stars” (2.62mln) and an hour of WWE wrestling on USA (2.60mln). USA’s “Burn Notice” (2.52mln) took 5th, the net’s other wrestling hour 6th (2.43mln) and an additional ep of “Pawn” (2.35mln) 7th. Completing the top 10 were 2 eps of “Family Guy” on Adult Swim that averaged 2.07mln, and E!’s “Keeping Up with the Kardashians” (2.10mln). (Data provided by Nielsen)

01/18/2010-01/24/2010
TOTAL-01/18/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 JERSEY SHORE-01/21/2010 109 MTV …T… 10:00 PM 60 2.6 7 3360
2 SATURDAY MOVIE III-01/23/2010 THE PREGNANCY PACT LIF …..S. 9:00 PM 120 2.4 8 3221
3 JERSEY SHORE: REUNION-01/21/2010 MTV …T… 11:00 PM 60 2.2 8 2906
4 WWE ENTERTAINMENT-01/18/2010 WWE RAW USA M…… 10:00 PM 68 2 6 2677
5 WWE ENTERTAINMENT-01/18/2010 WWE RAW USA M…… 9:00 PM 60 1.9 4 2514
6 BURN NOTICE-01/21/2010 310 A DARK ROAD USA …T… 10:00 PM 60 1.9 5 2513
7 ICARLY-01/18/2010 NAN M…… 8:00 PM 30 1.8 5 2397
8 PAWN STARS-01/18/2010 WHEELS HIST M…… 10:30 PM 30 1.8 5 2359
9 KEEPING UP KARDASHIANS-01/24/2010 406 ENT ……S 10:00 PM 60 1.6 4 2159
10 WHITE COLLAR-01/19/2010 1008 HARD SELL USA .T….. 10:00 PM 60 1.6 5 2123

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Stankey Talks Title II

With another presidential election come and gone, AT&T CEO/chairman John Stankey is sure that arguments over Title II regulations will come back in full force. “It’s inevitable that we’re now back

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