USA’s Mon night WWE double feature brought Discovery Channel’s “Life” back down to Earth during the week of Mar 22-28, its 2nd hour leading cable in viewership among 18-49s (Live+SD) after losing to the special series among the demo a week prior. The pair of hours averaged 2.30mln while consecutive hours of “Life,” in spots 2 and 3, averaged 2.50mln. Comedy Central’s “South Park” (2.42mln) completed the top 5. The week’s 2nd tier included 3 eps of “Family Guy” on Adult Swim that averaged 1.86mln, plus Nickelodeon’s “Kids Choice Awards” (1.87mln) and FX’s “Justified” (1.78mln). (Data provided by Nielsen)

03/22/2010-03/28/2010
TOTAL-03/22/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 WWE ENTERTAINMENT-03/22/2010 WWE RAW USA M…… 10:00 PM 70 1.9 6 2546
2 LIFE-03/28/2010 MAMMALS DISC ……S 8:00 PM 60 1.9 5 2508
3 LIFE-03/28/2010 FISH DISC ……S 9:00 PM 60 1.9 5 2481
4 SOUTH PARK-03/24/2010 SOUTHPARK 1402 CMDY ..W…. 10:00 PM 30 1.8 5 2417
5 WWE ENTERTAINMENT-03/22/2010 WWE RAW USA M…… 9:00 PM 60 1.6 4 2044
6 FAMILY GUY-03/22/2010 ADSM M…… 11:30 PM 30 1.5 6 1996
7 KIDS CHOICE 10-03/27/2010 NICK …..S. 8:00 PM 90 1.4 5 1865
8 FAMILY GUY-03/22/2010 ADSM M…… 11:00 PM 30 1.4 5 1798
9 JUSTIFIED-03/23/2010 RIVERBROOK FX .T….. 10:00 PM 61 1.4 4 1784
10 FAMILY GUY-03/23/2010 ADSM .T….. 11:30 PM 30 1.3 5 1773

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WICT Network Looks Back on Two Decades of PAR

It’s that time of year again for The WICT Network’s Signature Luncheon, and this Friday’s fete will be a massive celebration of 20 years of the organization’s PAR initiative.

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