Back-to-back eps of Discovery Channel’s “Life” led cable in viewership among 18-49s (Live+SD) during the week of Mar 15-21, delivering a 2.88mln demo avg to lead a contentious top 5. Consecutive hours of WWE wrestling on USA that averaged 2.67mln joined Comedy Central’s “South Park” (2.64mln) in completing the upper echelon. Next came History’s “American Pickers” (2.41mln) and FX’s new original “Justified” (2.04mln), then a Sun night “Harry Potter” film feature on ABC Family (1.87mln). 2 eps of “Family Guy” on Adult Swim that averaged 1.83mln 18-49s completed the top 10. (Data provided by Nielsen)

03/15/2010-03/21/2010
TOTAL-03/15/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 LIFE-03/21/2010 CHALLENGES OF LIFE DISC ……S 8:00 PM 60 2.2 6 2841
2 LIFE-03/21/2010 REPTILES & AMPHIBIANS DISC ……S 9:00 PM 60 2.1 5 2763
3 WWE ENTERTAINMENT-03/15/2010 WWE RAW USA M…… 9:00 PM 60 2.1 6 2703
4 SOUTH PARK-03/17/2010 SOUTHPARK 1401 CMDY ..W…. 10:00 PM 30 2 6 2641
5 WWE ENTERTAINMENT-03/15/2010 WWE RAW USA M…… 10:00 PM 68 2 6 2635
6 AMERICAN PICKERS-03/15/2010 5 ACRES OF JUNK HIST M…… 9:00 PM 60 1.8 5 2414
7 JUSTIFIED-03/16/2010 FIRE IN THE HOLE FX .T….. 10:00 PM 70 1.6 5 2041
8 SUNDAY MOVIE-03/21/2010 HARRY POTTER/PHOENIX FAM ……S 8:00 PM 180 1.4 4 1871
9 FAMILY GUY-03/15/2010 ADSM M…… 11:30 PM 30 1.4 6 1842
10 FAMILY GUY-03/16/2010 ADSM .T….. 11:30 PM 30 1.4 5 1806

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Title II Returns: Same Show, Different Cast

The slow march to the FCC’s Title II vote came to an end Thursday as commissioners voted 3-2 to reclassify broadband as a common carrier service with no real surprises along the way.

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