Top Cable Programs (18-49) – Week of 9/6/10
By | September 17, 2010
MTV’s “Jersey Shore” ceded the top spot in cable delivery among 18-49s during the week of Sept 6-12, bowing to the net’s annual “VMAs” (7.41mln) soiree as well as ESPN’s record-setting coverage of the VA Tech-Boise State game (5.14mln) while earning 4.39mln in the demo. The VMAs pre-show (4.08mln) took 4th, ahead of HBO’s “True Blood” (4.00mln) and yet another hot ep of “Jersey” (3.83mln). The Penn State-Alabama tilt on ESPN (3.47mln) ran and passed to 7th, and MTV’s “The World of Jenks” (3.27mln) followed in 8th. History’s “Pawn Stars” (3.17mln) and ESPN’s Miami-Ohio State game (3.09mln) completed the top 10. (Data provided by Nielsen)
| 09/06/2010-09/12/2010 | ||||||||||||
| TOTAL-09/06/2010 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | 2010 VIDEO MUSIC AWARDS-09/12/2010 | 2010 VIDEO MUSIC AWARDS | MTV | ……S | 9:00 PM | 135 | 5.6 | 14 | 7407 | |||
| 2 | COLLEGE FOOTBALL PRIME L-09/06/2010 | BOISE ST/VIRGINIA TECH | ESPN | M…… | 7:58 PM | 221 | 3.9 | 11 | 5139 | |||
| 3 | JERSEY SHORE 2-09/09/2010 | 207 | MTV | …T… | 10:00 PM | 60 | 3.3 | 9 | 4391 | |||
| 4 | 2010 VMA PRESHOW-09/12/2010 | 2010 VMA PRESHOW | MTV | ……S | 8:00 PM | 60 | 3.1 | 8 | 4082 | |||
| 5 | TRUE BLOOD-09/12/2010 | 36:EVIL IS GOING ON | HBOM | ……S | 9:04 PM | 53 | 3 | 7 | 3995 | |||
| 6 | JERSEY SHORE 2-09/12/2010 | 208 | MTV | ……S | 7:00 PM | 60 | 2.9 | 8 | 3834 | |||
| 7 | COLLEGE FOOTBALL PRIME L-09/11/2010 | PENN STATE/ALABAMA | ESPN | …..S. | 7:10 PM | 188 | 2.6 | 10 | 3473 | |||
| 8 | WORLD OF JENKS-09/12/2010 | 101 | MTV | ……S | 11:15 PM | 30 | 2.5 | 8 | 3268 | |||
| 9 | PAWN STARS-09/06/2010 | GETTING A HEAD | HIST | M…… | 10:30 PM | 30 | 2.4 | 7 | 3171 | |||
| 10 | COLLEGE FOOTBALL AFT L-09/11/2010 | MIAMI/OHIO STATE | ESPN | …..S. | 3:30 PM | 220 | 2.4 | 11 | 3094 | |||