MTV’s “Jersey Shore” ceded the top spot in cable delivery among 18-49s during the week of Sept 6-12, bowing to the net’s annual “VMAs” (7.41mln) soiree as well as ESPN’s record-setting coverage of the VA Tech-Boise State game (5.14mln) while earning 4.39mln in the demo. The VMAs pre-show (4.08mln) took 4th, ahead of HBO’s “True Blood” (4.00mln) and yet another hot ep of “Jersey” (3.83mln). The Penn State-Alabama tilt on ESPN (3.47mln) ran and passed to 7th, and MTV’s “The World of Jenks” (3.27mln) followed in 8th. History’s “Pawn Stars” (3.17mln) and ESPN’s Miami-Ohio State game (3.09mln) completed the top 10. (Data provided by Nielsen)     

09/06/2010-09/12/2010
TOTAL-09/06/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 2010 VIDEO MUSIC AWARDS-09/12/2010 2010 VIDEO MUSIC AWARDS MTV ……S 9:00 PM 135 5.6 14 7407
2 COLLEGE FOOTBALL PRIME L-09/06/2010 BOISE ST/VIRGINIA TECH ESPN M…… 7:58 PM 221 3.9 11 5139
3 JERSEY SHORE 2-09/09/2010 207 MTV …T… 10:00 PM 60 3.3 9 4391
4 2010 VMA PRESHOW-09/12/2010 2010 VMA PRESHOW MTV ……S 8:00 PM 60 3.1 8 4082
5 TRUE BLOOD-09/12/2010 36:EVIL IS GOING ON HBOM ……S 9:04 PM 53 3 7 3995
6 JERSEY SHORE 2-09/12/2010 208 MTV ……S 7:00 PM 60 2.9 8 3834
7 COLLEGE FOOTBALL PRIME L-09/11/2010 PENN STATE/ALABAMA ESPN …..S. 7:10 PM 188 2.6 10 3473
8 WORLD OF JENKS-09/12/2010 101 MTV ……S 11:15 PM 30 2.5 8 3268
9 PAWN STARS-09/06/2010 GETTING A HEAD HIST M…… 10:30 PM 30 2.4 7 3171
10 COLLEGE FOOTBALL AFT L-09/11/2010 MIAMI/OHIO STATE ESPN …..S. 3:30 PM 220 2.4 11 3094

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