ESPN’s MNF was really only in competition with itself regarding delivery among 18-49s (live+SD) on cable during the week of Sept 27-Oct 3, running away from the, er, pack as the Packers-Bears game delivered 9.43mln in the demo. That total was 17% higher than the prior week’s Saints-49ers tilt. MTV’s “Jersey Shore” (4.52mln) and the franchise’s “After Hours” (3.18mln) program were next, followed by the net’s “Teen Mom 2” (3.12mln) and the post-MNF edition of “SportsCenter” (2.75mln). E!’s “Keeping Up with the Kardashians” (2.38mln) opened the 2nd tier, ahead of FX’s “Sons of Anarchy” (2.07mln) and ESPN’s “Monday Night Countdown” (2.01mln). HBO’s “Boardwalk Empire” (1.90mln) and the 2nd hour of WWE grappling on USA (1.82mln) completed the top 10. (Data provided by Nielsen)          

09/27/2010-10/03/2010
TOTAL-09/27/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-09/27/2010 PACKERS/BEARS ESPN M…… 8:30 PM 196 7.2 19 9426
2 JERSEY SHORE 2-09/30/2010 210 MTV …T… 10:00 PM 60 3.4 10 4517
3 JERSEY SHORE AFTER HOURS-09/30/2010 JERSEY SHORE AFTER HOURS MTV …T… 11:00 PM 30 2.4 8 3183
4 TEEN MOM 2-09/28/2010 210 MTV .T….. 10:00 PM 60 2.4 7 3124
5 SPORTSCENTER: L-09/27/2010 ESPN M…… 11:46 PM 89 2.1 9 2746
6 KEEPING UP KARDASHIANS-10/03/2010 508 ENT ……S 10:00 PM 30 1.8 5 2380
7 SONS OF ANARCHY-09/28/2010 HOME FX .T….. 10:00 PM 61 1.6 5 2065
8 MONDAY NIGHT COUNTDOWN L-09/27/2010 ESPN M…… 7:00 PM 90 1.5 6 2014
9 BOARDWALK EMPIRE-10/03/2010 03:BROADWAY LIMITED HBOM ……S 9:03 PM 50 1.4 3 1902
WWE ENTERTAINMENT-09/27/2010 WWE RAW USA M…… 10:00 PM 67 1.4 4 1816

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