The ratings goliath that is ESPN’s “MNF” returned the week of Sept 13-19 to easily lead cable in delivery among 18-49s (live+SD), and the franchise will likely dominate the top spot throughout the season. The net’s season-opening doubleheader averaged 7.72mln in the demo, several Peyton Manning TD passes ahead of MTV’s “Teen Mom 2” (2.71mln) and History’s “Pawn Stars” (2.70mln) in 3rd and 4th. Next was HBO’s new hit “Boardwalk Empire” (2.67mln), followed by MTV’s “Jersey Shore” (2.65mln) and an additional ep of History’s “Pawn” (2.64mln). E!’s “Keeping Up with the Kardashians” (2.62mln), FX’s “Sons of Anarchy” (2.37mln) and History’s “American Pickers” (2.31mln) completed the top 10. (Data provided by Nielsen)   

09/13/2010-09/19/2010
TOTAL-09/13/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-09/13/2010 RAVENS/JETS ESPN M…… 7:15 PM 200 6.3 19 8244
2 NFL REGULAR SEASON L-09/13/2010 CHARGERS/CHIEFS ESPN M…… 10:35 PM 166 5.5 20 7204
3 TEEN MOM 2-09/14/2010 208 MTV .T….. 10:00 PM 60 2.1 6 2712
4 PAWN STARS-09/13/2010 CORNERING THE COLONEL HIST M…… 10:00 PM 30 2.1 5 2704
5 BOARDWALK EMPIRE-09/19/2010 01:BOARDWALK EMPIRE HBOM ……S 9:02 PM 71 2 5 2671
6 JERSEY SHORE 2-09/16/2010 208 MTV …T… 10:00 PM 60 2 6 2645
7 PAWN STARS-09/13/2010 READY, SET, PAWN HIST M…… 10:30 PM 30 2 6 2638
8 KEEPING UP KARDASHIANS-09/19/2010 506 ENT ……S 10:00 PM 30 2 5 2623
9 SONS OF ANARCHY-09/14/2010 OILED FX .T….. 10:00 PM 63 1.8 5 2370
10 AMERICAN PICKERS-09/13/2010 FRANK FLIPS HIST M…… 9:00 PM 60 1.8 5 2308

The Daily

Subscribe

SCOTUS to Set Precedent with Cox-Sony Case

Cox’s long-running legal battle with music labels is headed to the U.S. Supreme Court, with the case having implications for broadband providers throughout the country.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.