The ratings goliath that is ESPN’s “MNF” returned the week of Sept 13-19 to easily lead cable in delivery among 18-49s (live+SD), and the franchise will likely dominate the top spot throughout the season. The net’s season-opening doubleheader averaged 7.72mln in the demo, several Peyton Manning TD passes ahead of MTV’s “Teen Mom 2” (2.71mln) and History’s “Pawn Stars” (2.70mln) in 3rd and 4th. Next was HBO’s new hit “Boardwalk Empire” (2.67mln), followed by MTV’s “Jersey Shore” (2.65mln) and an additional ep of History’s “Pawn” (2.64mln). E!’s “Keeping Up with the Kardashians” (2.62mln), FX’s “Sons of Anarchy” (2.37mln) and History’s “American Pickers” (2.31mln) completed the top 10. (Data provided by Nielsen)   

09/13/2010-09/19/2010
TOTAL-09/13/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-09/13/2010 RAVENS/JETS ESPN M…… 7:15 PM 200 6.3 19 8244
2 NFL REGULAR SEASON L-09/13/2010 CHARGERS/CHIEFS ESPN M…… 10:35 PM 166 5.5 20 7204
3 TEEN MOM 2-09/14/2010 208 MTV .T….. 10:00 PM 60 2.1 6 2712
4 PAWN STARS-09/13/2010 CORNERING THE COLONEL HIST M…… 10:00 PM 30 2.1 5 2704
5 BOARDWALK EMPIRE-09/19/2010 01:BOARDWALK EMPIRE HBOM ……S 9:02 PM 71 2 5 2671
6 JERSEY SHORE 2-09/16/2010 208 MTV …T… 10:00 PM 60 2 6 2645
7 PAWN STARS-09/13/2010 READY, SET, PAWN HIST M…… 10:30 PM 30 2 6 2638
8 KEEPING UP KARDASHIANS-09/19/2010 506 ENT ……S 10:00 PM 30 2 5 2623
9 SONS OF ANARCHY-09/14/2010 OILED FX .T….. 10:00 PM 63 1.8 5 2370
10 AMERICAN PICKERS-09/13/2010 FRANK FLIPS HIST M…… 9:00 PM 60 1.8 5 2308

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Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday. It shows how audiences in the US use streaming services on their TVs and how the streaming usage compares to traditional

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